Brand value

Xem 1-16 trên 16 kết quả Brand value

Customer based brand equity and university brand management

Following brand equity theories and customer based brand equity models, the paper proposes an analytical framework which adopts Aeker’s four components including brand awareness, brand associations, perceived quality and brand loyalty in order to enhance the value of brand equity for higher institutions in Vietnam.

12p tamynhan6 14-09-2020 17 2 Download

The mediating role of satisfaction in the relationship between cost, brand value and intention to maintain a long-term relationship in franchising

The study collected primary data by sending surveys to individuals working in the franchising sector, 236 valid questionnaires were coded and processed using SPSS and AMOS software.

7p tuetuebinhan000 23-01-2025 3 2 Download

Summary of Economics Phd’s thesis: Factors affecting employee-based brand equity of Vietnamese commercial banks

The overall goal of the thesis is to determine the relationship between organizational culture factors, internal brands, brand commitment, role clarity & brand knowledge influencing brand values based on personality. We also measure the impact of these factors on brand equity based on the staff of Vietnamese commercial banks to propose some governance implications to enhance brand value based on members of Vietnamese commercial banks.

27p trinhthamhodang1217 14-01-2021 38 4 Download
Summary of the thesis Doctor of Business Administration: Value of beverage brand in Vietnam market: "Multi-dimensional approach"

The overall objective of the topic is to identify and measure the influence of elements of brand equity on overall brand equity in a multi-dimensional approach; assess the impact of manufacturer's sales support on brand equity and overall brand equity. On that basis, some policy suggestions are proposed to help improve the effectiveness of brand value of these products.

28p cothumenhmong6 17-07-2020 23 1 Download
Co-creation a new method of building brand loyalty & innovation

This paper provides a conceptual understanding of how co-creation can add value in the service industry regarding brand loyalty as well as customer relationship management through some of its basic features of co-creation which include co-designing, collaborating, tinkering, and submitting.

11p guineverehuynh 18-06-2020 34 5 Download
Effective brand building

The main aim of branding is to make the customers of that product learn to associate with the value created by a particular product. All over the world, humans are drowning in data and information.

8p guineverehuynh 20-06-2020 26 4 Download
Summary of PhD thesis: Customer equity and consumer well being - A case study of the retail supermarket industry in Vietnam

Discovering and measure the relationship between brand equity, value equity and relationship equity in the retail supermarket industry in Vietnam. Exploring the moderator role of customer personality traits on causal relationships between research concepts in the retail supermarket industry in Vietnam. Proposing management implications for marketing managers and business management in Vietnam's retail industry in generally and Vietnam's retail supermarket sector in particularly.

27p bibianh 25-09-2019 54 3 Download
KPIs for Brand

KPIs for Brand refer to issues such as: Number of negative media coverages, Q Score, Brand strength, Consumer awareness, Brand relevance, Brand credibility, Brand consideration, Revenue generation capabilities of brand... invite you to consult. In addition, to learn more about KPI indicators of other departments in the business, please consult Bộ Tài Liệu Xây Dựng KPI Cho Doanh Nghiệp on TaiLieu.VN. Good luck!

4p vrohtovitamin 18-06-2019 23 1 Download
Master Thesis in Economics: Green marketing and country of origin effects - A comparative analysis between the American and Swedish consumer market

This research investigates the current white spaces of green marketing and country of origin effects, where new research could contribute theoretical value. The conducted research examines American and Swedish consumers’ environmental awareness, willingness and initiative in contributing to their societies for future sustainability. Using a sample of 118 consumers from an intermediated questionnaire for the offline market, a conceptual framework was developed where the study created the foundation and reasonable support for the purposed framework.

0p nguyenyenyn117 18-06-2019 41 6 Download
The Value of Luxury Brand Names in the Fashion Industry

"The value of luxury brand names in the fashion industry" presentation of content: What is a Brand, brands in the fashion industry, valuation of brands, comparison of coach and hermès, valuation models, conclusion. Mời các bạn cùng tham khảo nội dung chi tiết

40p thangnamvoiva1 14-06-2016 80 6 Download
Dissertation abstracts: Brand valuatinon for Vietnam's commercial banks

Purpose of research: systemize theories of calculating brand value; propose brand valution model for Vietnam's commercial banks; experiment the proposed brand valuation model on Bank for Investment and Developmemt of Vietnam (BIDV) to calculate its brand;...

0p luanan014 17-07-2014 57 5 Download
Nền tảng thương hiệu: Từ chiến lược đến thực thi

Việc không của riêng ai Một nền tảng thương hiệu bao gồm 4 thành tố (components): Vision (tầm nhìn), Mission (sứ mạng), Value (giá trị), Goal/Objective (mục đích/mục tiêu). Dựa trên nền tảng này, doanh nghiệp sẽ xây dựng chiến lược thương hiệu (ngắn hạn là chiến lược 3 năm) và kế hoạch thương hiệu (kế hoạch 1 năm). Trong thực tế luôn có khoảng cách lớn từ xây dựng chiến lược đến thực thi nền tảng thương hiệu. Xây dựng thương hiệu doanh nghiệp (corporate brand) không phải chỉ là trách nhiệm của bộ phận thương hiệu hay bộ...

3p bibocumi19 10-12-2012 121 5 Download
Chapter 2: The Evolution of Advertising

Advertising is more complicated than it used to be. In the innocent days of the 70’s and 80’s you could easily reach large audiences, both locally and nationally, through traditional advertising. Those days are long gone and an examination of the advertising playing field looks like a big pile of incomprehensible choice. Let’s sort through it a bit, by separating advertising into two categories: online advertising and offline advertising.

16p camnhung_1 07-12-2012 74 8 Download
Brand value

Giá trị thương hiệu là những lợi ích mà công ty có được khi sở hữu thương hiệu này. Có 6 lợi ích chính là: có thêm khách hàng mới, gia duy trì khách hàng trung thành, đưa chính sách giá cao, mở rộng thương hiệu, mở rộng kênh phân phối, tạo rào cản với đối thủ cạnh tranh. Thứ nhất, công ty có thể thu hút thêm được những khách hàng mới thông qua các chương trình tiếp thị. Một ví dụ là khi có một chương trình khuyến mại nhằm khuyến khích mọi người sử dụng thử hương vị...

2p thientruc1605 10-08-2010 154 25 Download
Publicity Plan Outline and Timeline

“A brand is a product from a known source (organization). The name of the organization can also serve as a brand. The brand value reﬂects how a product’s name, or company name, is perceived by the marketplace, whether that is a target audience for a product or the marketplace in general (clearly these can have differ- ent meanings and therefore different values). It is important to understand the meaning and the value of the brand (for each target audience) in order to develop an effective marketing mix, for each target audience.” -- Learnthat.com...

8p thanhdat 23-10-2009 167 11 Download
Brand value: giá trị thương hiệu

Thứ nhất, công ty có thể thu hút thêm được những khách hàng mới thông qua các chương trình tiếp thị. Một ví dụ là khi có một chương trình khuyến mại nhằm khuyến khích mọi người sử dụng thử hương vị mới hoặc công dụng mới của sản phẩm thì số người tiêu dùng hưởng ứng sẽ đông hơn khi họ thấy đây là một thương hiệu quen thuộc. Lý do chính là người tiêu dùng đã tin tưởng vào chất lượng và uy tín của sản phẩm.......

2p mille 07-03-2009 203 37 Download