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Chapter 2: The Evolution of Advertising

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Advertising is more complicated than it used to be. In the innocent days of the 70’s and 80’s you could easily reach large audiences, both locally and nationally, through traditional advertising. Those days are long gone and an examination of the advertising playing field looks like a big pile of incomprehensible choice. Let’s sort through it a bit, by separating advertising into two categories: online advertising and offline advertising.

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