Brand preference

The most preferred product branding behavior by local customers and local product is equivalent competitive standing for local and foreign products. Basically, well-known brands are likely to be purchased rather than those that are unknown. People often trust what they know and distrust, or, at the very least, feel suspicious with unknown brands.

5p longtimenosee10 26-04-2024 2 2   Download

The researchers focused on brand awareness of the American semiconductor and telecommunications equipment company Qualcomm Snapdragon, which designs processors and wireless telecommunications.

10p guineverehuynh 17-06-2020 24 5   Download

Price and promotion is the chief P’s of cosmetic market. Retaining customer is a challenging task for each marketer. The study investigates the demographic factors and their association with cosmetic brand preference.

8p guineverehuynh 22-06-2020 7 1   Download

The purpose of this study is to highlight the perception of the eSport community toward the experiences proposed by brands and charities on the competitive gaming scene. Regarding the lack of academic resources concerning the eSport and the charities, to answerand understand the degree of perception of the community and the difference between brands and charities’ perceptions, the research methodology is based on a mono-method research design composed by a survey.

105p nguyenyenyn117 14-06-2019 27 2   Download

Những thuật ngữ marketing phổ biến English Tiếng Việt A Advertising Quảng cáo Auction-type pricing Định giá trên cơ sở đấu giá B Benefit Lợi ích .

21p binhmap_5 07-01-2013 167 22   Download

Advertising is more complicated than it used to be. In the innocent days of the 70’s and 80’s you could easily reach large audiences, both locally and nationally, through traditional advertising. Those days are long gone and an examination of the advertising playing field looks like a big pile of incomprehensible choice. Let’s sort through it a bit, by separating advertising into two categories: online advertising and offline advertising.

16p camnhung_1 07-12-2012 71 7   Download

THUẬT NGỮ TIẾP THỊ (MARKETING) CĂN BẢN Trên mỗi dòng, cụm từ đâu là tiếng anh, cụn bên phải là dịch qua tiếng việt, cần thậm không nhầm nhé! A Advertising Quảng cáo Auction-type pricing Định giá trên cơ sở đấu giá B Benefit Lợi ích Brand acceptability Chấp nhận nhãn hiệu Brand awareness Nhận thức nhãn hiệu Brand equity Giá trị nhãn hiệu Brand loyalty Trung thành nhãn hiệu Brand mark Dấu hiệu của nhãn hiệu Brand name Nhãn hiệu/tên hiệu Brand preference Ưa thích nhãn hiệu Break-even analysis Phân tích hoà vốn Break-even point ...

13p xavi1357 15-02-2011 284 141   Download