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Intention to Switch
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This study aimed to analyse the effect of switching cost and product return management on re-purchase intent with customer satisfaction and customer value playing as moderating variables. Company A, a wholesaler that operates in the construction building material business in East Java was selected as the case study object for examining the relationships among the measured concepts. The survey was completed in three cities in which 200 retail stores of Company A’s customers are located.
10p
longtimenosee07
29-03-2024
3
2
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The rapid and dynamic growths of Fintech services and IT systems have brought numerous advantages to the payments industry. Regarding the mobile payment sector, these enormous innovations, particularly the unconstrained time and place services, have been broadly recognized by academics and practitioners.
17p
viindra
06-09-2023
6
3
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The result of the data analysis depicts that (1) The satisfaction with current service and support of traditional bank (CSS) has a negative impact on expected performance of digital banking; (2) Performance expected from digital banking (PE) has a positive effect on intention to switch from traditional banking (ITS); (3) Compatibility (COM) positively correlates with intention to switch (ITS);...
18p
viindra
06-09-2023
6
3
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This research proposes Internet Service Provider Switching Intention of Hanoi consumers Model with three factors originating from present service provider and one from alternative service provider. The research makes use of both qualititative method and quantitative method. The research model is tested with the survey data of 260 Hanoi consumers. Results show that the model is suitable for research into Internet service provider switching intention of Hanoi consumers.
8p
huyetthienthan
23-11-2021
12
3
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This study explores the dimensionality of factors that affect mobile phone subscribers’ intention to switch operators. Survey data was collected from 235 mobile phone network subscribers and analyzed using the Partial Least Square Approach to Structural Equation Modelling (SEM).
14p
kelseynguyen
26-05-2020
17
2
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Credibility has been argued to enable firms to enhance their relationships with their respective customers and would lead to higher satisfaction and commitment among customers and make them stay with the current brand. By analyzing 147 data from telecommunication service users in Iran using SEM, this study found 1) brand credibility is positively related to satisfaction, loyalty commitment, and continuance commitment; and 2) higher satisfaction and commitment would lead to lower switching propensity among customers.
5p
tocectocec
19-05-2020
22
1
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Research theories CSR, brand identification (BI), brand relationship quality (BRQ), switching brand intention; verify differences in the influence of variables CSR, BI, BRQ on the switching brand intention; contribute a suggestion to brand managers, marketers in raising customer’s perception about CSR.
26p
bibianh
19-09-2019
33
2
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The results show that all moderators have moderating effect on the influences of brand association and perceived quality on brand equity. Furthermore, involvement, switching costs, age, income, and loyalty program participation have moderating effect on the influence of brand equity on purchase intention. In contrast, gender and relationship age with brand have no moderating effect on the influence of brand equity on purchase intention.
22p
thanos1
17-05-2018
63
4
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