Interactive media

Lesson 01 MQ Solution., Inc Giới thiệu tổng quát về Quy trình truyền thông tích hợp (IMC) (IMC = Integrated Marketing Communications) Trình bày: Kenny Jun 1 .Các công cụ chính sử dụng trong IMC Point of Purchase Internet/ Interactive Media Direct Marketing Publicity Public Relations Packaging Các đối tượng truyền thông, tiếp thị Direct Response Sales Promotion Print Media Broadcast Media Outdoor Events 2 Copyright © 2008 – prepared by Kenny Jun .

25p ves_quan 25-01-2010 1173 526   Download

Chapter 5: Windows Presentation Foundation's objectives is a vital component to the future of application development, allowing developers to take control of the sheer power that is available at the desktop to develop rich, interactive, media-enhanced user interfaces...”.

137p cocacola_10 02-12-2015 50 4   Download

Official Lauch Campaign Stives campaign objectives: Raise awa reness of new product Sheet Masks to at least 2 millions TA. Promote them to interact with brand in the campaign, and afterw ards they still connect with brand in digital. Build brand love by reminding TA of the presence of ST.Ives is a natural brand with serious benefits and seriously Fun to use.

27p qthow2011 25-05-2024 9 3   Download

This dissertation and project analyse the ongoing crisis in news journalism and evidencebased inquiries. Through practice-led research, the completed prototype Labyrinths & Leaks examines methods for overlapping evidence through the interactive documentary (i-doc) form. This research examines what happens when we break apart narrative sequencing. Rather than a gradual narrowing of the linear storyline, there is a network of openings and opportunities afforded through the i-doc form.

91p runthenight04 02-02-2023 11 2   Download

This study focused on analyzing the Key Performance Indicators (KPIs) that facilitate Social Media Communication of Donald Trump, the President of United States of America (number of fans, types of posts, interactions etc.)

6p christabelhuynh 04-06-2020 21 1   Download

Enrichment of diet and culture media with the polyunsaturated fatty acid docosahexaenoic acid has been found to reduce the amyloid burden in mice and lower amyloid-b(Ab) levels in both mice and cultured cells. However, the direct interaction of polyunsaturated fatty acids, such as docosahexaenoic acid, with Ab, and their effect on Abaggregation has not been explored in detail.

11p galaxyss3 21-03-2013 33 4   Download

To explore the important factors advertisers weigh when considering digital interactive media and direct mail. Each medium has its own distinct characteristics and each has unique advantages and drawbacks. Advertisers must be able to compare the merits of these media and understand the most cost-effective ways to use them in their media mix.

16p camnhung_1 07-12-2012 57 5   Download

As a means of reaching the masses, no other medium today has the unique creative ability of television. Broadcast TV grew faster than any previous advertising medium because of the unique advantages it offered advertisers: mass coverage at efficient cost, impact,prestige,and social dominance. Television is a powerful creative tool, but the medium still has many drawbacks, including high actual cost, limited selectivity, brevity, clutter, and susceptibility to zipping and zapping.

20p camnhung_1 07-12-2012 51 4   Download

In this chapter we examine how print advertising enhances the advertiser’s media mix. Newspapers and magazines, with their unique qualities, can complement broadcast, direct mail, and other media. By using print wisely, advertisers can significantly increase the reach and impact of their campaigns and still stay within their budget.

18p camnhung_1 07-12-2012 46 4   Download