International market channel

Ebook "Advances in national brand and private label marketing: Third international conference, 2016" presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

159p giangdongdinh 30-05-2024 2 2   Download

This paper aims to provide insights into the factors which manufacturers must take into consideration in contemplating to setting up Internet sales channel. By using transaction cost analysis (TCA), we set up a research model, which composed of various factors which are critical to the success of Internet sales channel and elaborate the role of these factors on this issue. Subsequently, appropriate propositions are instigated and investigated in order to determine the impact of these variables on the manufacturers’ decision making in this area.

10p longtimenosee09 08-04-2024 4 0   Download

In this article we’ll attempt to evaluate supply chain strategy of company on the basis of open and available information on the example of on-line platform YouTube. On the example of successful company owners (YouTube channels), we’ll find correlation between metrics characterizing supply chain strategy and influence on results of activity - product monetization (video clips) and will define the most valuable ones. Supply chain strategy in this article is shown in new not investigated before format: as the controlling mechanism on platform.

5p longtimenosee04 06-03-2024 9 1   Download

Ebook International marketing: Analysis and strategy (Fourth edition): Part 2 includes contents: Product strategies - basic decisions and product planning, channels of distribution, physical distribution and documentation, sources of financing and international money markets, currencies and foreign exchange,... and other contents.

323p longtimenosee03 30-01-2024 3 3   Download

Ebook Global marketing (Fourth edition): Part 2 includes contents: Global product strategies, pricing for international and global markets, managing global distribution channels, global promotion strategies, managing global advertising, organizing for global marketing,... and other contents.

270p longtimenosee03 30-01-2024 11 3   Download

Ebook International Marketing: Part 2 presents the following content: Pricing Decisions for International Markets; Terms of Payment and Delivery; International Logistics and Distribution Channels; Communication Decision for International Markets; Export Procedures and Policies;...Please refer to the documentation for more details.

121p chankora 16-06-2023 11 6   Download

Chapter 12 - Global placement and distribution channels. After reading the material in this chapter, you should be able to: International Distribution Decisions, factors influencing distribution decisions, managing and controlling international distribution channels, channel management and control, physical distribution.

27p runordie9 27-09-2022 13 6   Download

The main goals of this chapter are to: The variety of distribution channels and how they affect cost and efficiency in marketing, the Japanese distribution structure and what it means to Japanese customers and to competing importers of goods, How distribution patterns affect the various aspects of international marketing,...

29p runordie9 27-09-2022 14 5   Download

As Vietnam accelerates its innovation and opening up, especially the construction of free trade zones, it basically covers its main trading partners. This paper analyzed on these four market channels and offer suggestions which would be good for their development.

8p vistephenhawking 26-04-2022 17 2   Download

The following will be discussed in this chapter: Channel-of-distribution structures, import-oriented distribution structure, Japanese distribution structure, high density of middlemen, channel control, business philosophy, large-scale retail store law and its successor,...

15p lovebychance05 01-06-2021 10 3   Download

An economic analysis of kinnow has been presented through studying their costs and returns. The average first year establishment costs per hectare for kinnow has been worked out to be Rs. 399466. The overall per hectare per year returns from kinnow orchards have been worked out to be Rs. 125478. The overall economic viability of the kinnow fruit, mainly net present value, internal rate of return, benefit-cost ratio and payback period have been computed as Rs. 261258, 15.57 per cent, 2.19 and 7.6 years, respectively.

9p trinhthamhodang1218 26-02-2021 22 1   Download

Chapter 15 - Entry strategy and strategic alliances. The goals of this chapter are: Explain the international market entry methods, discuss the debate on whether being a market pioneer or a fast follower is most useful, identify two different forms of piracy and discuss which might be helpful and harmful to firms doing international business, discuss channel members available to companies that export or manufacture overseas.

17p tradaviahe15 23-02-2021 13 1   Download

Chapter "export and import management". After studying this chapter you will be able to understand: The variety of distribution channels and how they affect cost and efficiency in marketing, the Japanese distribution structure and what it means to Japanese customers and to competing importers of goods, How distribution patterns affect the various aspects of international marketing,...

31p nanhankhuoctai1 29-05-2020 18 1   Download

Globalization has forced many countries to rely on one another for products and services which they are unable to source locally. More so, trade is used as the channel to procure those. South Africa and China share very close relations which are boosted by South Africa’s neo-liberal policy, and its membership of the BRICS bloc. Often, this relationship has been subjected to different interpretations leading to the inability to reach a consensus on South Africa’s intention and exact benefits from neo-liberalization and membership of BRICS bloc.

8p chauchaungayxua2 09-01-2020 26 1   Download

Chapter 16, international sales & distribution management. After studying this chapter you will be able: Understand differences with domestic markets; choosing the markets; economic, legal & cultural aspects of the environment; risks involved in international business; entry strategies for international markets;…

23p shiwo_ding8 29-06-2019 34 4   Download

(bq) part 2 book “international marketing” has contents: product strategies - branding and packaging decisions, channels of distribution, physical distribution and documentation, sources of financing and international money markets, currencies and foreign exchange,… and other contents.

323p dien_vi09 13-10-2018 48 5   Download

The purpose of this chapter is to discuss the various channels of distribution that are responsible for moving products from manufacturers to consumers. Both international and domestic channels are examined. The chapter describes the varieties of intermediaries (i.e., agents, wholesalers, and retailers) involved in moving products between as well as within countries.

17p hihihaha8 10-04-2017 50 3   Download

The goals of this chapter are: Explain the international market entry methods, discuss the debate on whether being a market pioneer or a fast follower is most useful, identify two different forms of piracy and discuss which might be helpful and harmful to firms doing international business, discuss channel members available to companies that export or manufacture overseas.

28p hihihaha3 12-12-2016 64 2   Download

Market structure, conduct performance analysis. Marketing channels for different products in agriculture and animal husbandry. State intervention and parastatals in agricultural marketing. Pricing of agricultural inputs and products. Buffer stocking and import policies for agricultural produce. Value addition and its impact on prices of agricultural commodities. Systems approach to agricultural marketing. Marketing costs, margins and market efficiency. Market integration-horizontal and vertical, spatial and temporal. Price integration between domestic and international markets.

87p hoangphiyeah1tv 18-04-2013 59 7   Download

The main reasons why some companies fail in the apparel and footwear industry includes relying on a single product line, market segment, or sales channel. In order to survive, companies must constantly come up with new designs, new product line extensions, or even new product lines. These products may be developed either internally or externally through acquiring other companies and/or licensing agreements. An advantage of acquisitions include eliminating competitors and at the same time increasing product lines and market share.

22p nhacchovina 22-03-2013 67 5   Download