Launching new brands

Although the concept of prebiotics and probiotics started in the 1970’s, it was dormant until 1994 when Danone, an European dairy and confectionary manufacturer, launched Actimel probiotic drinking yogurt in 100 ml daily-dose bottles. Actimel revolutionizes the dietary supplements market and is now considered as the leading “immunity” yogurt brand worldwide. Actimel earned over $1.8 billion in retail sales in 2007. The concept of prebiotics and probiotics reached its peak in April 2008 when the International Probiotics Association had its World Congress in Los Angeles, CA. ...

13p genius111 26-04-2011 117 34   Download