Lecture Contemporary strategy analysis
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Chapter 2 - Goals, values and performance. In this chapter, the following content will be discussed: Strategy as a quest for value, what is profit? the shareholder value approach, the shareholder value and strategy formulation, mission and values.
15p tradaviahe19 29-03-2021 20 1 Download
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Chapter 3 - Industry analysis: The fundamentals. This chapter presents the following content: The objectives of industry analysis, from environmental analysis to industry analysis, porter’s five forces framework, applying industry analysis, industry & market boundaries, identifying key success factors.
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Chapter 4 - Further topics in industry and competitive analysis. This chapter presents the following content: Extending 5-forces analysis, game theory, competitor analysis, segmentation, strategic groups.
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Chapter 5 - Analyzing resources & capabilities. This chapter presents the following content: The role of resources and capabilities in strategy formulation, the resources of the firm, organizational capabilities, appraising the profit potential of resources and capabilities, creating new capabilities.
34p tradaviahe19 29-03-2021 20 1 Download
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Chapter 6 - Organization structure and management systems. This chapter presents the following content: Evolution of the corporation, principles of organizational design, the role of hierarchy: bureaucratic control vs. modular integration, alternative structural forms, management systems.
14p tradaviahe19 29-03-2021 19 1 Download
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Chapter 7 - The nature and sources of competitive advantage. This chapter presents the following content: The emergence of competitive advantage, sustaining competitive advantage, competitive advantage in different market settings, types of competitive advantage: cost and differentiation.
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Chapter 8 - Cost advantage. This chapter presents the following content: Economies of experience curve and the benefits of market share, sources of cost advantage, using the value chain to analyze costs, current approaches to managing costs.
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Chapter 9 - Differentiation advantage. This chapter presents the following content: The nature of differentiation, differentiation and segmentation, analyzing differentiation: the demand side, analyzing differentiation: the supply side, bringing it all together: value chain analysis.
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Chapter 10 - Industry evolution. This chapter presents the following content: The industry life cycle; industry structure, competition, and success factors over the life cycle; anticipating and shaping the future.
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Chapter 12 - Competitive advantage in mature industries. This chapter presents the following content: Key success factors in mature industries; strategic implementation: structure, systems, style; strategies for declining industries.
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Chapter 13 - Vertical integration and the scope of the firm. This chapter presents the following content: Transactions costs and the scope of the firm, the costs and benefits of vertical integration, designing vertical relationships, recent trends.
12p tradaviahe19 29-03-2021 19 1 Download
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Chapter 14 - Global strategies and the multinational corporation. This chapter presents the following content: Implications of international competition for industry analysis, analyzing competitive advantage within an international context, applying the framework, multinational strategies: globalization versus national differentiation, strategy and organization of the multinational corporation.
28p tradaviahe19 29-03-2021 21 1 Download
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Chapter 15 - Diversification strategy. This chapter presents the following content: Introduction: the basic issues, the trend over time, motives for diversification, competitive advantage from diversification, diversification and performance: empirical evidence, relatedness in diversification.
11p tradaviahe19 29-03-2021 28 1 Download
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Chapter 16 - Managing the multibusiness corporation. This chapter presents the following content: Structure of the multidivisional company, the role of corporate management, managing the corporate portfolio, managing individual businesses, managing internal linkages, recent trends.
20p tradaviahe19 29-03-2021 17 1 Download
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Chapter 17 - Current trends in strategic management. This chapter presents the following content: The new economy, new directions in strategic thinking, redesigning the organization, new modes of leadership.
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Chapter 11 - Technology-based industries & the management of innovation. This chapter presents the following content: Competitive advantage in technology-intensive Industries, strategies to exploit innovation, competing for standards, implementing technology strategy.
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