Lecture English for marketing

Lecture Corporate finance deparment: Chapter 3 - Risk and return, after completing this section, you will understand knowledge about: Understand the expected returns and variances; measure the expected returns and variances; understand the portfolio; understand the systematic risk and unsystematic risk; understand the security market line, capital asset pricing model;...Please refer to the documentation for more details.

59p thuyduong0906 01-07-2024 0 0   Download

Ebook "Empowering brands with customer integration: Classification, benefits and success factors" rovides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.

108p giangdongdinh 30-05-2024 4 2   Download

Lecture "Principles of marketing: Chapter 1 - Marketing overview" provides students with content about: Requirements for students; Course contents; Marketing environment; Marketing mix;... Please refer to the detailed content of the lecture!

8p gaupanda031 20-05-2024 4 2   Download

Lecture "International payments: Chapter 2 - Exchange rates and financial derivatives on the foreign exchange market" provide students with content about: Concepts; Bases for determining exchange rates; Methods of quotation; Some conventions in foreign exchange transactions; Common types of exchange rates; How to calculate currency cross rates; Factors influencing exchange rates; Main measures to regulate exchange rates. Please refer to the detailed lecture content!

105p gaupanda020 21-03-2024 2 0   Download

Principles of marketing: Lecture 38 provide students with knowledge about: other marketing applications through databases; disadvantages; integrated direct marketing; ethical issues in direct marketing; major public relations tools;... Please refer to this lesson for details!

42p hanlamcoman 26-11-2022 13 6   Download

Principles of marketing: Lecture 45 provide students with knowledge about: individual product decisions; new product development; product life-cycle (PLC); factors affecting price decisions; setting pricing policy; general pricing approaches;... Please refer to this lesson for details!

69p hanlamcoman 26-11-2022 16 9   Download

Principles of marketing: Lecture 43 provide students with knowledge about: marketing and society; current issues in marketing; marketing ethics; social criticisms of marketing; marketing’s impact on society; ethical questions in marketing;... Please refer to this lesson for details!

52p hanlamcoman 26-11-2022 13 8   Download

Principles of marketing: Lecture 40 provide students with knowledge about: creating competitive advantage; strengths and weaknesses; reaction patterns; identifying competitors; assessing competitors; selecting competitors to attack or avoid;... Please refer to this lesson for details!

45p hanlamcoman 26-11-2022 12 6   Download

Principles of marketing: Lecture 41 provide students with knowledge about: global marketing; reasons for global marketing; variable exchange rates; unstable governments; protectionist tariffs and trade barriers; corruption;... Please refer to this lesson for details!

70p hanlamcoman 26-11-2022 16 6   Download

Principles of marketing: Lecture 42 provide students with knowledge about: e-marketing; internet marketing; major forces shaping the digital age; the internet explosion; the role of the internet in marketing; new tool to reach consumer; electronic commerce;... Please refer to this lesson for details!

59p hanlamcoman 26-11-2022 13 6   Download

Principles of marketing: Lecture 44 provide students with knowledge about: simple marketing system; marketing 4P; actors and forces in a modern marketing system; change in perspective; customer relationship management; product/market expansion grid;... Please refer to this lesson for details!

61p hanlamcoman 26-11-2022 14 6   Download

Principles of marketing: Lecture 39 provide students with knowledge about: marketing communications; simple marketing system; promotion and its goals; promotion mix; advertising; personal selling; sales promotion; public relations;... Please refer to this lesson for details!

66p hanlamcoman 26-11-2022 16 5   Download

Principles of marketing: Lecture 5 provide students with knowledge about: marketing challenges in the 21st century; Porter’s 5 forces model of competition; the information technology boom; major forces shaping the digital age; electronic commerce;... Please refer to this lesson for details!

32p hanlamcoman 26-11-2022 14 7   Download

Principles of marketing: Lecture 12 provide students with knowledge about: marketing research; the role of marketing research in decision making; the importance of marketing research to management; trends influencing the importance of marketing research;... Please refer to this lesson for details!

38p hanlamcoman 26-11-2022 13 7   Download

Principles of marketing: Lecture 1 provide students with knowledge about: introduction - an overview of marketing; road map; the AMA managerial definition; simple marketing system; organization’s strengths and weaknesses; organization’s overall objectives;... Please refer to this lesson for details!

44p hanlamcoman 26-11-2022 15 6   Download

Principles of marketing: Lecture 2 provide students with knowledge about: road map; understanding marketing and marketing process; core marketing concepts; marketing functions and customer relationship management;... Please refer to this lesson for details!

45p hanlamcoman 26-11-2022 15 6   Download

Principles of marketing: Lecture 3 provide students with knowledge about: marketing functions; customer relationship management; eight universal marketing functions; securing marketing information; marketing management;... Please refer to this lesson for details!

38p hanlamcoman 26-11-2022 11 6   Download

Principles of marketing: Lecture 4 provide students with knowledge about: marketing in historical perspective and evolution of marketing; the production concept (mass production); selling concept; relationship marketing;... Please refer to this lesson for details!

48p hanlamcoman 26-11-2022 11 6   Download

Principles of marketing: Lecture 7 provide students with knowledge about: portfolio analysis; marketing process; the boston consulting group’s growth-share matrix; product/market expansion grid; market penetration; strategic planning, implementation, and control process;... Please refer to this lesson for details!

32p hanlamcoman 26-11-2022 11 6   Download

Principles of marketing: Lecture 8 provide students with knowledge about: marketing process; analyzing marketing opportunities; selecting target markets; developing the marketing mix; managing the marketing effort; marketing analysis of company’s situation;... Please refer to this lesson for details!

42p hanlamcoman 26-11-2022 14 6   Download