Lecture Global marketing management

Chapter 8 - Entering global markets. After reading the material in this chapter, you should be able to: Reasons for internationalizing, factors in the mode of entry decision, methods of entry to international markets: Direct or indirect exporting, licensing, franchising, contract manufacturing, turnkey operations, management contracts, international joint ventures, international business alliances, wholly owned subsidiaries.

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Chapter 10 - Developing global products and brands. After reading the material in this chapter, you should be able to: The product life cycle across countries, standardization versus adaptation, product issues, product strategies in international markets, management orientation.

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Chapter 12 - Global placement and distribution channels. After reading the material in this chapter, you should be able to: International Distribution Decisions, factors influencing distribution decisions, managing and controlling international distribution channels, channel management and control, physical distribution.

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The main goals of this chapter are to: The necessity for adapting to cultural differences, how and why management styles vary around the world, the extent and implications of gender bias in other countries, the importance of cultural differences in business ethics, the differences between relationship-oriented and information-oriented cultures.

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The main goals of this chapter are to: How global marketing management differs from international marketing management, the need for planning to achieve company goals, the important factors for each alternative marketentry strategy, the increasing importance of international strategic alliances.

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The main goals of this chapter are to: How global marketing management differs from international marketing management, the need for planning to achieve company goals, the important factors for each alternative marketentry strategy, the increasing importance of international strategic alliances.

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The main goals of this chapter are to: The role of interpersonal selling in international marketing, the considerations in designing an international sales force, the steps to recruiting three types of international salespeople, selection criteria for international sales and marketing positions,...

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Lecture The economics of Money, Banking and Financial markets: Chapter 9 Financial Crises and the Subprime Meltdown. After studying this chapter you should be able to discuss the factors that lead to financial crises; explain how increases in adverse selection and moral hazard cause financial crises; discuss the most recent financial crisis, the subprime financial crisis of 2007 2008, which led to a number of banking crises around the world and a decline in global economic activity.

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Lecture Principles of marketing is designed to teach the basic principles of Marketing to diverse audience/students, including those who are studying this as a supporting subject for their bachelor degree program. This course is designed to provide you the foundations of Marketing whether you intend to work in field of the marketing or not. The marketing function not only deals with the production and distribution of products and services, but it also is concerned with the ethical and social responsibility functions found in the domestic and global environment.

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Lecture Brand management - Lecture 14: Managing brands over geographic boundaries and market segments, learning objectives: Understand the rationale for developing a global brand; Outline the main advantages and disadvantages of developing a standardized global marketing program; Define the strategic steps in developing a global brand positioning; Describe some of the unique characteristics of brand building in developing markets like India and China.

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Lecture Principles of Marketing - Chapter 19 The global marketplace learning objectives: Global Marketing Today; Looking at the Global marketing environment; Deciding Whether to Go Global; Deciding which markets to enter; Deciding how to enter the market; Deciding on the global marketing program; Deciding on the global marketing organization.

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Chapter 17 - Personal selling and sales management. What you should learn from chapter 17: The role of interpersonal selling in international marketing, the considerations in designing an international sales force, the steps to recruiting three types of international salespeople, selection criteria for international sales and marketing positions,...

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Chapter 5 provides knowledge of culture, management style, and business systems. What you should learn from chapter 5: The necessity for adapting to cultural differences, how and why management styles vary around the world, the extent and implications of gender bias in other countries, the importance of cultural differences in business ethics, the differences between relationship-oriented and information-oriented cultures.

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Chapter 12 - Global marketing management: Planning and organization. After studying this chapter you will be able to understand: How global marketing management differs from international marketing management, the need for planning to achieve company goals, the important factors for each alternative market entry strategy, the increasing importance of international strategic alliances.

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Chapter 15 - Managing human resources globally. The goals of this chapter are: Identify the recent changes that have caused companies to expand into international markets, discuss the four factors that most strongly influence HRM in international markets, list the different categories of international employees, identify the four levels of global participation and the HRM issues faced within each level.

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Chapter 21 - Tapping into global markets. In this chapter, we will address the following questions: What factors should a company review before deciding to go abroad? How can companies evaluate and select specific foreign markets to enter? What are the differences between marketing in a developing and a developed market? What are the major ways of entering a foreign market?

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Chapter 5 - Retail marketing strategy. This chapter describes the development of a retail market strategy. In this chapter, we will address the following questions: What is a retail strategy? How can a retailer build a sustainable competitive advantage? What steps do retailers go through to develop a strategy? What different strategic growth opportunities can retailers pursue? What retailers are best positioned to become global retailers?

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Chapter 3 - Political economy and economic development. After completing this unit, you should be able to: Explain what determines the level of economic development of a nation, identify the macro-political and economic changes occurring worldwide, describe how transition economies are moving toward market-based systems, explain the implications for management practice of national difference in political economy.

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Chapter 18 - Global marketing and R&D. After completing this chapter, students will be able to: Explain why there are differences between domestic and international marketing, explain why international marketing managers may wish to standardize the marketing mix regionally or worldwide, explain why standardizing the marketing mix globally is often impossible,...

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After studying this chapter you will be able to understand: Global marketing today, looking at the global marketing environment, deciding whether to go global, deciding which markets to enter, deciding how to enter the market, deciding on the global marketing program, deciding on the global marketing organization.

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