Management positions

Ebook "Advances in national brand and private label marketing (Second international conference, 2015)" presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels.

208p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Strategic marketing management: Planning, implementation and control (Third edition)" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Marketing auditing and the analysis of capability; Chapter 3 - Segmental, productivity and ratio analysis; Chapter 4 - Market and environmental analysis; Chapter 5 - Approaches to customer analysis; Chapter 6 - Approaches to competitor analysis; Chapter 7 - Missions and objectives; Chapter 8 - Market segmentation, targeting and positioning;...

439p giangmacvien 22-06-2024 4 1   Download

The paper aims to estimate the effect of financial statement reliability on listed firms’ performance in Vietnam, particularly on the Ho Chi Minh City Stock Exchange, from 2015 to 2022. Reliability is a crthe listedattribute of information quality in financial statements, and by using the quantitative method (feasible generalized least squares – FGLS), the findings show that reliability positively affects listed firms’ performance with a confidence interval of 95%.

10p leminhvu111 07-06-2024 1 0   Download

The study’s objective is to analyze factors affecting the development of the night-time economy in the South Central provinces of Vietnam. The study conducted Cronbach’s Alpha testing, EFA, and regression analysis based on data collected from 435 valid survey forms (representatives of local management agencies, representatives of businesses/households, and local people).

14p leminhvu111 07-06-2024 2 0   Download

This article studies the achieved results of digital transformation in the Tax authorities which contribute to a positive impact on production and business activities of enterprises, while also point out the challenges, and show some solutions to promoting digital transformation in tax management, aim to form conditions for the development of businesses in the coming time in Vietnam.

8p leminhvu111 07-06-2024 1 0   Download

All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations.

238p vimeyers 29-05-2024 2 2   Download

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.

285p vimeyers 29-05-2024 3 2   Download

A guide to brand management for managers who are determined to make their mark. Ebook How come your brand isn’t working hard enough? demonstrates how to tackle the challenges of brand strategy, and includes real-life examples (good and bad), a brand health checklist, and pragmatic advice on positioning, targeting and implementation.

193p vimeyers 29-05-2024 4 2   Download

Explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by brand strategists today, supported by numerous international case studies. With both gravitas and intelligent insight, the book reveals new thinking on an array of topics including: brand architecture and diversity strategies; market adaptation approaches; and positioning in the private label and store brand environment.

577p vimeyers 29-05-2024 7 2   Download

John L. Ward is a leading world expert on the family business. In this book he brings together a vast amount of experience to show the, 'best practices' of the most successful and long-lasting families in business. He provides a framework of five insights and four principles in which to position his 50 lessons for family businesses. This is the most comprehensive book on sustaining the family business and contains international examples and cases and essential tools and checklists of best practice.

191p vimeyers 29-05-2024 2 2   Download

Cedric Read currently acts as a strategic advisor to SAP on the impact of eBusiness and technology on the finance function. He also works with Atos KPMG, providing consultancy services to CFOs in leading companies ranging from Shell and BP to Diageo and GlaxoSmithKline. Cedric Read served as a management consultant for PricewaterhouseCoopers (PwC) for close to 25 years. In his position as Global Leader of PwC's Financial Management Consultancy, he wrote two books, CFO: Architect of the Corporation's Future and eCFO: Sustaining Value in the New Corporation.

385p vimeyers 29-05-2024 5 1   Download

Ebook "Construction contractors' survival guide" identifies the ten key elements of contractor failure and shows how to avoid them. Each element of failure is defined, illustrated by real examples, and ways are discussed to avoid or minimize the risks involved. The final chapter shows how to bring all these elements together to develop a positive and workable management strategy.

160p giangdongdinh 28-05-2024 4 3   Download

Ebook Microsoft Office publisher 2007 for dummies includes content: Part I: Getting acquainted with publisher 2007; Part II: Mark this page; Part III: 10,000 words, one maniac; Part IV: A picture is worth $6.95; Part V: Proof positive; Part VI: Publishing on the internet; Part VII: The part of tens.

387p zizaybay1103 29-05-2024 4 2   Download

Final assignment module "Human resource management" provide students with content about: The adjusted number of employees; The number of new employees to be recruited in 2024; Skills Assessment for Each Position Requirement; Your recruitment & selection methods that your company applied;...

32p nhatminh145 14-05-2024 3 1   Download

This study attempted to address the crucial issues in Indonesian logistic industry and focused on customer relationship management (CRM) to increase the satisfaction level of logistic customers. In this study, customer orientation and technology-based CRM activities are considered to examine the effect on customer satisfaction. Knowledge management is taken as moderating variable. It is found that customer relationship management (CRM) has significant positive effect on customer satisfaction.

11p longtimenosee10 26-04-2024 1 1   Download

The study result shows that the relationship between technological capability and manufacturing performance is significant and positive. This study proved there is a connection between the variables. Further investigation is required to understand the impact of technological capability on manufacturing performance and to understand deeper the influences of differences by size of firms and industry characteristics.

9p longtimenosee10 26-04-2024 2 1   Download

The paper proposes a comprehensive model for resistance economy focused on intellectual capital in order to achieve a progressive, resilient, stable, and productive economy which is one of the primary goals of each nation, thus enabling decision-makers to provide opportunities for reconstructing and improving systematic performance and take advantage of the resulting complex changes to introduce positive social developments.

20p longtimenosee10 26-04-2024 2 2   Download

This research aims to examine the acceptance of regional financial information systems in government using the Technology Acceptance Model (TAM) and evidence of its influence on the performance. The study found 556 respondents who are civil servants in Lampung Province. The finding using SEM analysis shows that all constructs have an effect in conformity with the concept of TAM in a government institution. This study reveals that all variables which include the model of TAM theory have a positive impact on the user's performance.

9p longtimenosee10 26-04-2024 2 1   Download

This study examines 265 Malaysian listed firms for year 2015 (during) and 2016 (after) GST implementation period. The OLS regression results report that there is significant relationship of corporate governance in firm operating performance particularly during and after GST implementation. Board independent, CEO age and family CEO have positively contribute to sales growth during and after GST implementation. For working capital effectiveness during and after GST implementation, the CEO age and family CEO delineate significant positive association with operating performance (current ratio).

11p longtimenosee10 26-04-2024 3 1   Download

In this regard this study was conducted to identify the antecedents and outcomes of the green supply chain management. Study identified green knowledge management capability and internal environment management as antecedents and environmental performance as an outcome. 166 procurement managers working in the electronics industry in Thailand gave responses in the study. The results pointed out that green knowledge management capability internal environment management are positively and considerably related with green supply chain management practices.

12p longtimenosee10 26-04-2024 2 1   Download