Market and sales forecast

This dissertation is composed of two parts, an integrative essay and a set of published papers. The essay and the collection of papers are placed in the context of development and application of time series econometric models in a temporal-axis from 1970s through 2005, with particular focus in the Marketing discipline. The main aim of the integrative essay is on modelling the effects of marketing actions on performance variables, such as sales and market share in competitive markets.

7p runthenight04 02-02-2023 9 1   Download

Lecture "Marketing metrics - Chapter 3: Market and sales forecast" presentation of content: Competitiveness metrics, market projection. Invite you to reference.

6p bautroibinhyen11 03-01-2017 47 2   Download

No matter what kind or size of business you are starting, it is very important to create a business plan. It will be your road map to success. It communicates your understanding of the business and it makes reasonable assumptions and forecasts of sales, expenses, and cash flow.

17p thanhdat 23-10-2009 248 67   Download