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Marketing and logistic

Xem 1-20 trên 94 kết quả Marketing and logistic
  • The study’s main focus is on the factors affecting the financial capacity of logistics service companies. The study is based on a survey of 80 financial professionals and managers from educational institutions and businesses in the industry. The survey content was designed according to the 5-level Likert scale and put into testing the EFA factor discovery model to find out the outstanding factors that affect the financial capacity of listed logistics services companies.

    pdf14p leminhvu111 07-06-2024 1 0   Download

  • The future is bright for event managers equipped with the essential training and skills required to research, plan, schedule, organize, and market special events anywhere in the world. In this Third Edition of his definitive guide to the profession, Dr. Joe Goldblatt, CSEP, imparts the logistical know-how and the theoretical understanding needed to take advantage of the countless opportunities in this rapidly growing field.

    pdf484p vimeyers 29-05-2024 2 2   Download

  • The Asian region as an economic powerhouse gains more importance every year: the population is becoming more affluent and the role of its markets is increasing on a global scale. This article analyzes the level of economic development of Asian countries. To determine the said level, the corresponding indicators were used, among them, GDP and GDP per capita, exports and imports, key partners in trade relations, the Economic Complexity Index, and the Logistics Performance Index.

    pdf5p longtimenosee10 26-04-2024 3 1   Download

  • This paper aims to review a framework that investigate the effectiveness of mass marketing communication as a digital logistics tools toward promoting a new online public service platform “iakaun” for Employees Provident Fund (EPF). The use of online public service platform by the government for participatory and interactive relationships is increasing today.

    pdf9p longtimenosee10 26-04-2024 2 2   Download

  • This study focuses on a review of the literature on innovation capability and business performance among 3PL service providers in Malaysia. This study focuses on four attributes of innovation capability: (i) service innovation, (ii) process innovation, (iii) marketing innovation and (iv) management innovation. It contributes to the body of knowledge in this field by identifying the significant factors that influence innovativeness that will lead to a higher level of business performance among 3PL providers in Malaysia.

    pdf6p longtimenosee10 26-04-2024 3 1   Download

  • The aim of the study was to explore how the logistics, micro, market and macro coordination dimensions affect the availability of artemisinin-based combination therapies (ACTs) in general hospitals in Uganda. Following a qualitative approach, a multiple case study strategy was used. Specifically, four focus group discussions, each consisting of 8 respondents were conducted from four purposively selected hospitals.

    pdf18p longtimenosee10 26-04-2024 2 1   Download

  • The purpose of this article is to analyze the process of value creation in Fast Fashion Supply Chains. The research method is the multiple case study. The research object is a sample of Brazilian companies formed by three anchor tenants and one consultancy with wide actuation in the local market. The analysis model includes competitive elements such as strategy, product development, logistics, and technology.

    pdf11p longtimenosee10 26-04-2024 1 1   Download

  • The study’s main focus is on how much or if any leverage a corporation employs. The article examines the capital source composition of firms providing logistics services listed on the Vietnamese stock market. From there, we are able to recognize how much an organization depends on external funds as well as how much initiative it takes from internal capital sources.

    pdf11p longtimenosee09 08-04-2024 5 1   Download

  • The research investigates the demand on education in the field of logistics management among the high school and vocational students at North Eastern of Thailand. The research explores the needs for labor market in logistics between the private enterprises and government agencies. The surveys were conducted among 830 respondents which include students, entrepreneurs, public and private enterprises through in-depth interviews and brainstorming sessions. The result indicates that the needs for further education among students, mostly female, aged between 19-21 years old. A total of 72.

    pdf5p longtimenosee09 08-04-2024 4 1   Download

  • The study "The role of web-sphere for managing supply chain business objects in heterogeneous systems" discusses the problem of managing supply chain business objects in heterogeneous systems through the use of Business Process Management Systems (BPMS).

    pdf8p longtimenosee07 29-03-2024 7 2   Download

  • "Customer loyalty in supply chain management model: Promotion, products, and registration decision analysis" is the result of years of work by the authors on different projects concerning the overlapping areas of supply chains, logistics and marketing, drawing a connection between the literatures to provide a holistic picture of the customer loyalty framework. It is solely to improve the competitiveness of local human resources with foreign workers, especially from ASEAN.

    pdf13p longtimenosee07 29-03-2024 4 2   Download

  • The aim of this study is to demonstrate the perception of the effect of internal integration between logistics, marketing and production, which perform related activities, on the time-oriented performance of the supply chain through the mediating-variable role of Information Technologies.

    pdf14p longtimenosee07 29-03-2024 4 2   Download

  • The largest and fastest-growing market in recent years is the Halal sector, which has received limited attention. The halal market is extremely competitive, and halal logistics are crucial to the growth of the halal food industry in Malaysia. The purpose of this study is to examine the relationship between Halal logistics practices and Organisational Competitiveness of Halal food industry in Kuala Lumpur, Malaysia. Quantitative analysis performed on a survey data of 108 respondents from Halal Industry in Kuala Lumpur.

    pdf12p longtimenosee07 29-03-2024 4 2   Download

  • The aim of this research is to conduct a survey in order to examine the 3PL status in different areas. This paper reveals the maximum percentages of 3PL customers are satisfied with their present 3PL service provider and it has led the positive impact on the customer gratification and reduction of the logistics cost. As a result, the 3PL services are growing fast in Abu Dhabi.

    pdf14p longtimenosee07 29-03-2024 6 2   Download

  • The main purposes of this paper are to identify the type of risks involved in the halal food supply chain (HFSC) in articles published in the context of halal management. The study utilized an extensive literature review of current halal management literature specifically in relation to the food supply chain. The study has found nine significant risks in the halal food supply chain which is the human resource, processing risk, logistic risk, raw material risk, halal certification, traceability, market characteristic, outsourcing practices, and product characteristic.

    pdf7p longtimenosee06 27-03-2024 5 2   Download

  • The focus on logistics and supply chain management in most industries is as means for improving the competitiveness of the industry or companies. It is require developing a project supply chain management that reduces its cost, process and product development time, to stand in the market also not lose the benefits in the global market. To achieve a process and product that have low cost and improved quality there is requirement of combining project management techniques with current engineering resources.

    pdf6p longtimenosee06 27-03-2024 4 2   Download

  • Agriculture remains the main sector of the Central Asia economy. The level of involvement in global production networks significantly affects the economic growth of Asian countries. The main objective of the article is to assess the opportunities for implementation of economic resources in the Asia agricultural market through supply chain optimization. After the systematization of secondary information, the study analyzes the agriculture value added, the Logistics Performance Index (LPI), and its interrelationships with economic development.

    pdf6p longtimenosee06 27-03-2024 5 2   Download

  • This paper gives a Conceptual framework for the RL Performance and Innovation in Automotive after-market with an emerging economy backdrop. The authors of this paper find fewer papers in these areas and this paper aims to fill this gap.

    pdf7p longtimenosee04 06-03-2024 2 1   Download

  • Born from multidisciplinary roots that include logistics, marketing, management, and sociology, SCM has developed into a distinct field of study over the past fifty years. SCM theory has only recently reached a state of maturation where it produces operationalisable concepts and tools, but progress is being made in advancing both the overarching field of SCM and the specific issues that fall under the SCM umbrella. The authors investigated supply chain strategy as an active longevity’s policy and quality of life of elderly population in the Russian Federation.

    pdf8p longtimenosee04 06-03-2024 5 0   Download

  • This paper aimed to explore and remap the functions and roles of mediating and moderating variables from various research papers and their use in supply chain management marketing research. The interface areas investigated between marketing and logistics/supply chain management in marketing research. The literature review method used refers to using the thematic content analysis approach and qualitative analysis. The research findings were a single mediation model with full mediation classification, partial mediation, complementary mediation, and competitive mediation. B

    pdf11p longtimenosee04 06-03-2024 2 0   Download

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