Marketing auditing

Part 1 of ebook "Strategic marketing management: Planning, implementation and control (Third edition)" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Marketing auditing and the analysis of capability; Chapter 3 - Segmental, productivity and ratio analysis; Chapter 4 - Market and environmental analysis; Chapter 5 - Approaches to customer analysis; Chapter 6 - Approaches to competitor analysis; Chapter 7 - Missions and objectives; Chapter 8 - Market segmentation, targeting and positioning;...

439p giangmacvien 22-06-2024 4 1   Download

Ebook Proceedings of the sixth international conference on Sustainable economic development and business management in the context of globalisation (SEDBM 6) - Part 2 includes papers: Factors impact on audit quality: the case of listed companies in Vietnam; Relationship between the state, market and society in sustainable economic development in Vietnam; Report on long-term sustainable public finance - some recommendations for Vietnam; report on long-term sustainable public finance - some recommendations for Vietnam; Economic linkages in tourism development to the sustainable direction; Pro...

587p zizaybay1102 03-06-2024 0 0   Download

Ebook "Eurasian business perspectives (Proceedings of the 20th Eurasia business and economics society conference - Vol. 1)" presents selected papers on recent management research from the 20th Eurasia Business and Economics Society (EBES) Conference, which was held in Vienna in 2016. Its primary goal is to showcase advances in the fields of accounting, auditing, marketing, and human resources in emerging economies.

389p giangdongdinh 30-05-2024 5 2   Download

The purpose of this article is to study the factors affecting the quality of audit services of financial statements of enterprises listed on the Vietnamese stock market by independent auditing firms. The study was carried out with an audit of the financial statements of 825 enterprises listed on the Vietnamese stock market. The research results show that a number of factors have a significant influence on the quality of the audit of financial statements, such as the size and reputation of the audit firm, the tenure of the audit firm, and the auditor independence.

7p longtimenosee09 08-04-2024 4 1   Download

Bài giảng "Quản trị marketing bán lẻ: Chương 2 - Hoạch định chiến lược marketing bán lẻ" trình bày các nội dung chính sau đây: Khái niệm hoạch định chiến lược marketing bán lẻ, kiểm toán marketing (marketing audits) bên trong và bên ngoài, sức hấp dẫn của thị trường, thâm nhập thị trường và đa dạng hóa,... Mời các bạn cùng tham khảo!

10p gaupanda017 19-03-2024 8 2   Download

This paper examines the reporting of Key Audit Matters (KAMs) in independent auditor‟s report for construction sector in the Malaysian market. It also aims to identify whether the specific characteristics of construction company will influence the KAMs reporting for Malaysian companies.

13p vimarillynhewson 02-01-2024 9 3   Download

This research aims at assessing the impact of corporate governance through two synthesis factors of the Board and the Audit Committee to the behavior of earnings management through a data sample consisting of 58 listed manufacture companies from 2012 to 2016 in Vietnam securities market.

13p vimarillynhewson 02-01-2024 4 3   Download

Part 1 book "Bovine medicine" includes content: Sustainability and one health, modern cattle practice - a blueprint for the future, education and cattle practice - "what do we do - what should we do", evidence based veterinary medicine and clinical audits in cattle practice, practice based clinical research, expert witness, practice management - developing a progressive veterinary practice, veterinary leadership and communication skills, marketing, promotion and farmer education,... and other contents.

336p muasambanhan01 11-12-2023 4 2   Download

Part 1 of ebook "Political standards: Corporate interest, ideology, and leadership in the shaping of accounting rules for the market economy" provides readers with contents including: the benchmark - what should GAAP look like; goodwill hunting - the political economy of accountability for mergers and acquisitions; the shrinking big N - rule-making incentives of the tightening oligopoly in auditing;...

148p mocthanhdao0210 19-11-2023 5 3   Download

Part 1 of ebook "Principles of auditing: An introduction to international standards on auditing" provides readers with contents including: international auditing overview; the audit market; ethics for professional accountants; an auditor’s services; client acceptance; understanding the entity, risk assessment and materiality; internal control and control risk; control risk, audit planning and test of controls;...

337p mocthanhdao0210 19-11-2023 9 5   Download

Continued part 1, part 2 of ebook "A guide to forensic accounting investigation" provides readers with contents including: investigative techniques; corporate intelligence; the art of the interview; data mining; report of investigation; supporting a criminal prosecution; working with attorneys; financial reporting fraud and the capital markets; financial statement fraud: revenue and receivables; financial statement fraud - other schemes and misappropriations;...

170p mocthanhdao0210 19-11-2023 4 4   Download

Ebook "Enron and world finance: A case study in ethics" ranges widely over the different aspects of corporate practice and governance, law and ethics involved in the Enron case, and of the policy responses to the recent corporate scandals in the USA and internationally.

265p loivantrinh 29-10-2023 5 3   Download

Ebook "United States and European union auditor independence regulation: Implications for regulators and auditing practice" combining an auditor independence risk model (Mock et. al. 2005) with considerations on task complexity (Bonner 1994, 1995), the author develops an experimental approach that can be put to future use in research on regulation. In the following, the American and European regulations are investigated in three separate experiments that are conducted with participants of international background.

247p loivantrinh 29-10-2023 5 3   Download

Ebook Advanced diploma in business management: Strategic marketing management – Part 1 includes contents: Study unit 1 planning and strategy; study unit 2 the marketing function, objectives and strategy; study unit 3 marketing and strategic choice; study unit 4 analysing the marketing environment; study unit 5 marketing information; study unit 6 auditing the marketing mix; study unit 7 consumer markets and consumer behaviour.

206p haojiubujain03 04-08-2023 10 7   Download

Ebook Strategic marketing management: Part 1 includes contents: Chapter 1 introduction to strategic marketing management; chapter 2 marketing and the strategic marketing planning process; chapter 3 emerging marketing philosophies; chapter 4 marketing information, analysis and research; chapter 5 marketing and strategic choice; chapter 6 auditing the marketing mix; chapter 7 consumer markets and consumer behaviour; chapter 8 marketing planning.

242p haojiubujain03 04-08-2023 14 7   Download

This paper is based on the financial statements data of 548 financial companies listed on the Hochiminh Stock Exchange (HOSE) and the Hanoi Stock Exchange (HNX) in the period of 2013-2018 to test the impact of Board of Directors characteristics on the timeliness of financial statements of the listed companies.

30p nhanchienthien 25-07-2023 7 5   Download

The growth of Fast-Moving Consumer Goods - FMCG requires businesses to be more attentive and concerned about the role of the non-financial information disclosure to meet a competitive advantage and enhance long-term development. This research identifies factors that can affect the non-financial information level of the FMCG companies listed in Vietnam Stock Market. The results show that profitability ratio, business size, independent auditing firms and the number of members of board of directors have a positive impact on the company's nonfinancial information disclosure level.

12p nhanchienthien 25-07-2023 8 5   Download

Waste auditing is an effective environmental management tool that brings many benefits to enterprises such as: complying legal regulations and environmental standards, minimizing environmental pollution, saving resources, improving production efficiency, reducing risks and incidents, and improving the prestige and position in the market. To achieve the benefits, waste audit process has been developed scientifically and appropriately.

8p nhanchienthien 25-07-2023 11 5   Download

The paper "Professional ethics of accounting - Auditing with substainable economic development and business management" has presented a number of issues related to professional ethics in accounting - auditing, protection solutions as well as improving professional ethics in a digital age to sustainably develop businesses, national economy and for the whole world.

6p nhanchienthien 25-07-2023 4 1   Download

This paper is conducted to investigate and compare the integration competence of Vietnamese human resources in accounting, auditing with other countries in the AEC as well as the labour market requirements in new context of regional integration. Data are collected from Report of the Association of Accountants and Auditors, Association of Chartered Certified Accountants (ACCA), World Bank, Certified Practising Accountant (CPA) Australia Vietnam Association of Certified Public Accountants (VACPA).

9p nhanchienthien 25-07-2023 4 2   Download