Marketing ethics

This research investigated whether the ethical climate, political behavior, ethical leadership, and job satisfaction in one organization have an impact on each other. The research was conducted using a selected group of 177 operational officers in a wholesale business company in the Bangkok Metropolitan region. The operational officers were recruited from four divisions (commercial, finance, marketing, and administration) using a stratified random sampling approach.

7p guernsey 28-12-2021 13 2   Download

Lecture Electronic commerce - Chapter 17: Legal, Ethical, and Compliance Issues in EC learning objectives: Understand the foundations for legal and ethical issues in EC. Describe civil, intellectual property, and common law. Understand legal and ethical challenges and how to contain them. Explain privacy, free speech, and defamation and their challenges. Discuss the challenges caused by spam, splogs, and pop-ups. Describe types of fraud on the Internet and how to protect against it.

42p caphesuadathemtac 09-11-2021 16 4   Download

Purpose of the study is to analyze security issues which have an impact on the online shopping buying behavior of the customer. Also highlights the factors which helps in retaining the online customer.

8p guineverehuynh 17-06-2020 25 5   Download

Chapter four explain the importance of information to the company and its understanding of the marketplace, define the marketing information system and discuss its parts, outline the steps in the marketing research process, explain how companies analyze and distribute marketing information, discuss the special issues some marketing researchers face, including public policy and ethics issues.

26p allbymyself_06 28-01-2016 67 5   Download

Chapter 16 identify the major social criticisms of marketing, define consumerism and environmentalism and explain how they affect marketing strategies, describe the principles of socially responsible marketing, explain the role of ethics in marketing.

26p allbymyself_06 28-01-2016 76 6   Download

This chapter presents the following content: Sustainable marketing, social criticisms of marketing, consumer actions to promote sustainable marketing, business actions toward sustainable marketing, marketing ethics, the sustainable company.

34p allbymyself_06 28-01-2016 64 8   Download

In this chapter, you will learn to: Understand what clients want from a research supplier or department; appreciate the role of communications in managing marketing research; learn about the research management goals of assurance of data quality, cost control, adherence to time schedules, maintenance of client profitability, and staff development;...

14p allbymyself_06 28-01-2016 66 4   Download

Phần 1 cuốn giáo trình "Tiếng Anh chăm sóc khách hàng - Customers' services (dùng trong các trường trung học chuyên nghiệp)" cung cấp cho người đọc các bài học về các lĩnh vực: Business ethics, customer relations, marketing in business, promotion, steps to sales succes. Mời các bạn cùng tham khảo nội dung chi tiết.

45p doinhugiobay_03 17-11-2015 582 98   Download

Not all issues can be regulated. A marketing or promotion action may be legal but not considered ethical. Marketers must make decisions regarding the appropriateness of their actions. Companies are scrutinized for their ethics Ethics: Moral principles and values Ethics: Moral principles and values that govern the actions of and that govern the actions of and individual or groupindividual or group..

25p sonnguyen3515 19-09-2013 72 10   Download

• National Advertising Review Council (NARC) . Responsible for receiving or initiating, evaluating, investing, analyzing and holding initial negotiations with an advertiser on complaints or questions from any source involving truth or accuracy of national advertising • NARC Organizational Units. The Children’s Advertising Review Unit (CARU) . National Advertising Review Board (NARB) . Council of Better Business Bureau’s National Advertising Division (NAD)

34p tuan_mit 12-05-2011 154 27   Download

Appreciate the ethical issues associated with advertising, sales promotions, and other marcom practices. Understand why the targeting of marketing communications toward vulnerable groups is a heatedly debated practice. Explain the role and importance of governmental efforts to regulate marketing communications. Be familiar with deceptive advertising and the elements that guide the determination of whether a particular advertisement is deceptive.

34p tuan_mit 12-05-2011 130 18   Download