Marketing mantra

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  • Present all relevant facts about the company’s history, growth, products, sales volume, share of market, competitive status, markets served, distribution system, past advertising programs, results of marketing research studies, company capabilities, strengths and weaknesses, and any other pertinent information. After gathering historical information, on focus changes to potential threats and opportunities based on key factors outside the company’s control: economic, political, social, technological, or commercial environments the company operates in....

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  • You can download this book for free. And you should. Why? Because it explains to you exactly why neither you nor the fund managers you hire to run your money for you ever seem to make the kind of returns studies show the equity market is supposed to offer." Merryn Somerset Webb, Editor-in-Chief, MoneyWeek "The universal reaction after reading this book is going to be, I wish I had read it years ago, and mine was no exception. Being completely detached from the finance industry, and a seasoned researcher trained to sift fact from mantra, gives Pete Comley a unique...

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  • Business models used in emerging Asia and traditional western markets were at odds. In the west, transparency was the keystone, providing clear rules and disclosures for how business should be conducted, and shareholder value maximisation became the universal mantra. With few exceptions, the largest and best corporations were privately held and usually the bulk of their stock was traded on stock exchanges.

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