Marketing methods

In this study, the researcher focuses on exploring the impact of the European Union–Vietnam Free Trade Agreement and the European Green Deal on Vietnamese exports. This article used qualitative methods, including collecting and analyzing secondary data. The objective is to understand the requirements and standards set by the European market and the advantages that the free trade agreement impacts on the quality and competitiveness of Vietnamese export products.

16p viengfa 28-10-2024 0 0   Download

Initial Public Offering (IPO) is considered a strategic decision of utmost importance for every business, especially companies that wish to list on the stock exchange. international. Using the Wilcoxon non-parametric test method, the study shows that IPO activities have a positive impact on the profits of businesses listed on the NASDAQ Global Select Market stock exchange in general and of VinFast in particular.

16p viling 11-10-2024 3 1   Download

Consumer demand is an important factor in any business, especially in the food retail industry whose products are perishable and have a short life cycle. The daily demand for a food product is affected by external factors, such as seasonality, price reduction and holidays.

8p vifilm 11-10-2024 2 1   Download

The objective of this research is to fill the existing research gaps by identifying the factors that contribute to the destination competitiveness of Da Nang City based on the evaluations of domestic tourists. The research conducted a survey using non-probability sampling methods on social media platforms, namely Facebook and Instagram, targeting 415 tourists.

8p vifilm 11-10-2024 1 0   Download

This paper aimed to investigate the actors involved in the orange supply chain in the province. The study used descriptive statistics and chain analysis methods to explore the problems in each stage of the orange supply chain.

13p vibecca 01-10-2024 3 2   Download

Developing a capillary zone electrophoresis method for determining simultaneously paracetamol and diclofenac in pharmaceutical formulations; Applying this method on the products circulated on the market.

7p vifaye 20-09-2024 3 1   Download

The study aims to investigate the factors affecting marketing strategy of logistics enterprises in the central key economic region. This study uses quantitative research methods through SPSS to test the scale reliability, exploratory factor analysis (EFA) and regression analysis. Data were collected from 120 logistics enterprises in the central key economic region. The results show that four factors positively affect the marketing strategy of logistics enterprises, including information technology capability, human resources, competitors, legal environment.

14p toduongg 24-08-2024 8 3   Download

This article focuses on the social judgment theory and its application to examine consumer reactions to businesses. For businesses that apply green marketing strategies in their operations, consumer judgment has different characteristics, which moderates and alters the intention and behaviour of consuming green products. This study applied the documentary method, combining synthesis and evaluation to reveal that consumers often have psychological judgments about the reality of businesses that are implementing a sustainable development strategy.

10p toduongg 24-08-2024 3 1   Download

The paper examines the impact of the nation branding as an intangible factor impacting FDI inflow together with three tangible country-specific factors, including the control of corruption, market growth rate and value of resources. OLS regression method was adopted to process panel data collected from 11 top FDI receiving countries in the world from 2009 to 2018 due to the availability of the data.

12p toduongg 24-08-2024 3 1   Download

This research focuses on cosmetic products and observes the impact of celebrities and expert influencers on consumers’ brand admiration and purchase intentions. The mediating role played by brand admiration and brand attitude between influencer marketing and purchase intentions are tested. The survey method was employed to conduct this research, and data were collected from 522 respondents. The proposed hypotheses were tested using Cronbach’s Alpha coefficient and SEM structural models.

12p toduongg 24-08-2024 2 1   Download

Bài viết "Short-videos: Phương thức quảng cáo mới của thời đại số (Short-videos: New advertisement method in digital era)" với mục tiêu khái quát hóa tiềm năng và các cơ hội triển vọng mà short video mang đến trong khía cạnh quảng cáo để từ đó đưa ra những khuyến nghị mang hàm ý quản trị cho các doanh nghiệp. Mời các bạn cùng tham khảo!

12p tuongtrihoai 23-07-2024 6 2   Download

The main objective of this study is to examine the effect of intellectual capital, debt policy, company size, supply chain and liquidity on earnings per share and dividends per share as intervening variables in companies registered in the LQ 45 stock market index that consists of 45 companies for the 2014-2016 period in Indonesia. Using a purposive sampling method obtained data (panels) of 60 observation data from 20 companies.

7p longtimenosee09 08-04-2024 6 1   Download

The article discloses methodological approaches to quantifying the level of penetration of block chain technologies into the regional socioeconomic environment in comparison to the supply chain strategies. Based on the methods of mathematical and statistical analysis, it allows you to formalize and convert a large array of data of a qualitative order into a single scale for measuring the process under study - the level of demand in the regional socio-economic environment for block chain technology.

6p longtimenosee09 08-04-2024 1 1   Download

The aim of this study is to explore and develop methods of controlling colour while overcoming many of the inherent problems in the processing. Because to the enormous variety of paper available, testing for printing was narrowed to primarily 100% cotton papers. The negative was critical in realising the full potential of the salt prints tonal range. The film tested was limited by availability in the Australian market. The research into various films to create digital output negatives proved to be complex and time consuming.

236p runthenight07 01-03-2023 8 3   Download

The aim of this thesis is to extend understanding of how Australian Indigenous and Nonindigenous art markets are both similar and distinct from one another. Aside from the obvious difference in relation to the categorisation of the types of art works that each sub-market encompasses which is explored in the next section of this chapter, this thesis considers the operation of the market mechanism to determine the auction price in Indigenous and Nonindigenous art markets as well as the overall Australian art market.

297p runthenight04 02-02-2023 13 2   Download

The thesis "Mutual fund intentional style drift: presence, motivation and performance impact" uses a methodical stock level analytical framework to uncover the presence of intentional style drift in a market of exclusively in-house fund managers, and investigates the motives and effects of style drift in a fledgling but immature fund market in China.

248p runthenight04 02-02-2023 8 2   Download

This thesis examines the capital structure choice of Australian firms with an emphasis on the impact of market timing and liquidity considering 1438 available firms for the period, 1997 to 2005. The relationship between capital structure and its determinants is the main focus of this thesis, with four empirical analyses. These analyses are all conducted within the Baker and Wurgler (2002) and Hovakimian (2006) models with both pooled ordinary least squares (OLS) and fixed effect panel analysis.

211p runthenight04 02-02-2023 14 2   Download

This thesis examines both organisational and consumer perspectives on the BOP market in Sri Lanka using a sequential mixed-method approach aligned under four phases of studies. The findings of the qualitative studies on organisational perspective confirm the market opportunities for large companies, particularly in the rural BOP market, but also find that the focus of alleviating poverty is lacking among practitioners.

170p runthenight04 02-02-2023 8 2   Download

This research is aimed at identifying and examining house price determinants at a local level to understand why house prices vary across different locations and the factors influencing such price differentiation. This research has adopted explanatory mixed research methods (QUAN -> QUAL) where quantitative analysis is used in the first stage to examine the Melbourne housing market and its performance at different levels. The research found there were certain periods where local house prices do not perform in line with either country, city or other local housing markets.

280p runthenight04 02-02-2023 10 3   Download

Lecture Electronic commerce - Chapter 5: B2B E-Commerce: Selling and Buying in Private E-Markets learning objectives: Describe the B2B field. Describe the major types of B2B models. Discuss the characteristics of the sell-side marketplace, including auctions. Describe the sell-side intermediary models. Describe the characteristics of the buy-side marketplace and e-procurement. Explain how reverse auctions work in B2B.

50p caphesuadathemtac 09-11-2021 25 4   Download