Marketing mix implications

Ebook "Craft beverages and tourism - Volume 2: Environmental, societal, and marketing implications" applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.

237p giangdongdinh 30-05-2024 4 2   Download

What you should learn from Chapter 10: The reasons for economic union, patterns of international cooperation, the evolution of the European Union, evolving patterns of trade as eastern Europe and the former Soviet states embrace free-market systems, strategic implications for marketing in the region, the size and nature of marketing opportunities in the European/African/Middle East regions.

27p runordie9 27-09-2022 10 7   Download

This paper reviews systematically the emerged literature on green marketing. It specifically analyzes: 1) the dominant definitions of Green Marketing and their evolution over time, and 2) the characteristics of Green Marketing Mix elements. A conceptual framework of green marketing mix has been identified for future research direction based on green marketing mix. This study provides an in-depth analysis and synthesis of the body of knowledge and provide a comprehensive overview of green marketing mix, as such, it has important implications for managers, scholars, and students.

7p alucardhellsing 04-05-2022 13 1   Download

This paper uses mixed research methods (qualitative and quantitative research). Data were then analyzed by measuring Cronbach's Alpha coefficient for reliability, analyzing EFA, and using PATH model to test experiment on the research model affecting HUTECH’s brand value. Additionally, this paper also proposes some implications for enhancing HUTECH’s brand value in the current context of competition among private universities.

13p huyetthienthan 23-11-2021 18 5   Download

Chapter 10 - Europe, Africa, and the Middle East. What you should learn from Chapter 10: The reasons for economic union, patterns of international cooperation, the evolution of the European Union, evolving patterns of trade as eastern Europe and the former Soviet states embrace free-market systems, strategic implications for marketing in the region, the size and nature of marketing opportunities in the European/African/Middle East regions.

15p lovebychance05 01-06-2021 7 3   Download

Chapter 11 - Customer-driven marketing. This chapter include objectives: Define marketing and describe the exchange process; specify the functions of marketing; explain the marketing concept and its implications for developing marketing strategies; examine the development of a marketing strategy, including market segmentation and marketing mix;...

15p koxih_kothogmih10 26-10-2020 13 0   Download

Chapter 12: Customer-driven marketing. This chapter include objectives: Define marketing and describe the exchange process; specify the functions of marketing; explain the marketing concept and its implications for developing marketing strategies; examine the development of a marketing strategy, including market segmentation and marketing mix;...

39p whocare_e 04-10-2016 42 2   Download

After reading this chapter, you will be able to: Define marketing and describe the exchange process; specify the functions of marketing; explain the marketing concept and its implications for developing marketing strategies; examine the development of a marketing strategy, including market segmentation and marketing mix;...

23p tangtuy11 20-05-2016 45 1   Download

get more of the critical mass team's thoughts at our blog: http://sqz.co/f8x2rdw. as much as fac is a significant part of the marketing mix for many brands, keeping up with zuckerberg’s constant tinkering with policies, layouts and ad platform is a little overwhelming. while the introduction of graph search was met with indifference, the latest changes announced to the news feed and user timeline have significantly more implications for brand pages. (less)

29p heouheocoi1 20-04-2013 79 38   Download

Historically speaking, the earliest asset pricing models made rel- atively simple predictions about what it means for a benchmark to be OE to a managed portfolio. The Capital Asset Pricing Model of Sharpe (CAPM, 1964) implies that all investors should hold a broadly diversified “market portfolio,” combined with safe assets or “cash,” according to the investor’s tastes for risk. It follows that an OE portfolio is a broadly diversified portfolio, combined with safe assets or cash, mixed to have the same market risk exposure, or “beta” coefficient as the fund.

42p quaivatdo 19-11-2012 63 5   Download

The ongoing transitions in the Arab world are among the most dramatic events since t he collapse of communism in Eastern Europe. But months after the events in Tunisia that began the Arab Spring in December 2010, it seemed that the bulk of world's attention remained focused on t he usual mix of global security, regional politics, and Middle East peace implications of what was transpiring in the Arab world. Underlying economic problems, by cont rast, received scant consideration.

161p baobinh1311 25-09-2012 49 8   Download