Marketing of new issues

Part 1 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: exploring and exploiting relationships in business markets; understanding the sales force; entrepreneurship & family business in the global marketplace; embedding ethics in corporate practice; customer evaluation and cultural embeddedness; when firms get talkative a look at corporations and social media; research issues in various markets;...

207p giangmacvien 22-06-2024 1 1   Download

Dividends are a part of a company’s after-tax profits paid to shareholders. Dividends are considered a tool that provides information to investors about the financial health status of a joint stock company. Dividend policy represents the decision between paying profits to shareholders versus retaining profits for reinvestment.

10p leminhvu111 07-06-2024 1 0   Download

Explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by brand strategists today, supported by numerous international case studies. With both gravitas and intelligent insight, the book reveals new thinking on an array of topics including: brand architecture and diversity strategies; market adaptation approaches; and positioning in the private label and store brand environment.

577p vimeyers 29-05-2024 7 2   Download

This paper aims to provide insights into the factors which manufacturers must take into consideration in contemplating to setting up Internet sales channel. By using transaction cost analysis (TCA), we set up a research model, which composed of various factors which are critical to the success of Internet sales channel and elaborate the role of these factors on this issue. Subsequently, appropriate propositions are instigated and investigated in order to determine the impact of these variables on the manufacturers’ decision making in this area.

10p longtimenosee09 08-04-2024 4 0   Download

Ebook "From basel 1 to basel 3: The integration of state of the art risk modeling in banking regulation" proposed rules are presented and key issues regarding implementation of the accord identified. The model used to calibrate the capital requirements under Basel 2 is analyzed and projected forward to present what could be key new elements in the future Basel 3 regulation.

314p tuongnhuoclan 28-11-2023 8 5   Download

Ebook "Accounting guide: Brokers and dealers in securities" gives up-to-date industry-specific guidance needed to be able to tailor operations with the most current standards and regulations. Included are new best practices and interpretive guidance to industry-specific considerations, this guide has you covered. This edition offers “best practice” discussion of industry-specific issues such as fair value accounting and related disclosures, as well as compliance with regulatory requirements.

389p mocthanhdao0210 20-11-2023 11 5   Download

The context of digital transformation is increasingly strong in Vietnam, creating opportunities for universities to train human resources in the field of Information Technology. However, it also poses many challenges to meet the new requirements of the labor market. This article addresses some of the issues related to Information Technology training at Tan Trao university and proposes some necessary solutions to improve the quality of training.

6p nhanchienthien 25-07-2023 10 4   Download

Continued part 1, part 2 of ebook "Marketing communications in tourism and hospitality: Concepts, strategies and cases" presents the following content: advertising strategies for tourism and hospitality; other communications strategies; interactive and e-communications issues and strategies; conclusions and future issues in marketing communications; the emergence of new markets; the challenge of the external media environment;...

96p damtuyetha 09-01-2023 13 6   Download

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Ebook Entrepreneurship: successfully launching new ventures – Part 1 includes the following chapters: Chapter 7 preparing the proper ethical and legal foundation, chapter 8 assessing a new venture’s financial strength and viability, chapter 9 building a new-venture team, chapter 10 getting financing or funding, chapter 11 unique marketing issues, chapter 12 the importance of intellectual property, chapter 13 preparing for and evaluating the challenges of growth, chapter 14 strategies for firm growth, chapter 15 franchising.

355p runthenight04 04-01-2023 20 7   Download

Continued part 1, part 2 of ebook "Adventure tourism: The new frontier" provide readers with content about: the management of adventure tourism; marketing; risk management; ethical issues in adventure tourism; key sectors of adventure tourism; wildlife tourism; Artificial environment adventure; the future of adventure tourism;... Please refer to the ebook for details!

199p lacvuchi 09-09-2022 7 4   Download

Cancer is a disease characterized by the continuous growth of cells without adherence to the rules that healthy normal cells obey. Carbonic anhydrase I and II (CA I and CA II) inhibitors are used for the treatment of some diseases. The available drugs in the market have limitations or side effects, which bring about the need to develop new drug candidate compound(s) to overcome the problems at issue.

35p tudichquannguyet 29-11-2021 5 1   Download

Lecture Principles of Marketing - Chapter 17 Direct and online marketing: building direct customer relationships learning objectives: The New Direct-Marketing Model; Growth and Benefits of Direct Marketing; Customer Databases and Direct Marketing Forms of Direct Marketing; Online Marketing; Setting up an Online Marketing Presence; The Promise and Challenges of Online Marketing; Public Policy Issues in Direct Marketing.

38p caphesuadathemtac 09-11-2021 37 6   Download

The research object of the thesis is a number of theoretical and practical issues about the development of wholesale markets for agricultural products in the process of building and developing a new countryside.

26p kethamoi12 15-05-2021 32 1   Download

Good marketing is no accident, but a result of careful planning and execution using state-of-the-art tools and techniques. It becomes both an art and a science as marketers strive to find creative new solutions to often-complex challenges amid profound changes in the 21st century marketing environment. In this lecture, we describe how top marketers balance discipline and imagination to address these new marketing realities. In the first chapter, we lay the foundation by reviewing important marketing concepts, tools, frameworks, and issues.

25p lovebychance01 25-04-2021 26 2   Download

Following are the various methods being adopted by corporate entities for marketing the securities in the New Issues Market: Pure prospectus method, offer for sale method, private placement method, initial public offers (IPOs) method, right issue method, bonus issue method, book-building method, stock option method, bought-out deals method.

18p nanhankhuoctai10 23-07-2020 17 2   Download

After studying this chapter you will be able to: The venture capital market and its role in the financing of new, highrisk ventures; how securities are sold to the public and the role of investment banks in the process; initial public offerings and some of the costs of going public; how rights are issued to existing shareholders and how to value those rights.

23p nanhankhuoctai3 25-05-2020 21 2   Download

The objective of this paper is to discuss issues of law enforcement in Malaysian Securities Markets. This survey was conducted among 107 principal and representative licensees registered with the Securities Commission of Malaysia. They consist of licensed dealers, investment advisers and fund managers. The majority of the respondents were capital markets and services representative licensees (CMSRL), while only 17 respondents were capital markets and services licensees.

8p tocectocec 19-05-2020 27 0   Download

In this chapter, we examine some of the ways in which firms actually raise capital. After studying this chapter, you should understand: The venture capital market and its role in the financing of new, highrisk ventures; how securities are sold to the public and the role of investment banks in the process; initial public offerings and some of the costs of going public; how rights are issued to existing shareholders and how to value those rights.

32p thuongdanguyetan03 18-04-2020 39 2   Download

In this chapter, we examine some of the ways in which firms actually raise capital. After studying this chapter, you should understand: The venture capital market and its role in the financing of new, highrisk ventures; how securities are sold to the public and the role of investment banks in the process; initial public offerings and some of the costs of going public; how rights are issued to existing shareholders and how to value those rights.

29p thuongdanguyetan03 18-04-2020 45 1   Download