Marketing planning and strategy

Stock management is an important part of Supply Chain Management (SCM). Stock dynamics in SCM agroindustry in this research was modelled by exploring SCM which was then simplified by using Cournot model. The results of this research can be used to monitor and create marketing strategies by agroindustry. Market structure will be an influential environment where agroindustry is located, if the environment is different, then the policies or strategies used in the market will also be different.

7p longtimenosee10 26-04-2024 1 1   Download

The aim of this study is strategic planning of poultry cluster to determine the leverage points based on the supply chain strategy and to offer approaches according to commercial soft technology maturity. The study was performed using field study and documentation between September 2017 and August 2018. The results highlight the leverage points regarding supply and demand management of chicken meat with an emphasis on export market and low maturity of business technology in Golestan poultry markets.

7p longtimenosee09 08-04-2024 1 0   Download

Part 1 book "Managing your practice - A guide for advanced practice nurses" includes content: Managing your APN practice - The basics; new practice models for apns - thinking outside the box; strategic planning for success; merging the professional and business models for apn practice; credentialing and continuing education; financing the practice; developing a marketing strategy; negotiation - getting what you need; effective leadership in practice management.

105p muasambanhan08 23-02-2024 4 1   Download

Ebook International marketing: Analysis and strategy (Fourth edition): Part 2 includes contents: Product strategies - basic decisions and product planning, channels of distribution, physical distribution and documentation, sources of financing and international money markets, currencies and foreign exchange,... and other contents.

323p longtimenosee03 30-01-2024 3 3   Download

Ebook "101 marketing strategies for accounting, law, consulting, and professional services firms" has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results.

289p tuongnhuoclan 28-11-2023 4 3   Download

Part 1 of ebook "Corporate financial strategy (2nd edition)" provides readers with contents including: putting financial strategy in context; corporate financial strategy setting the context; linking corporate and financial strategies; financial strategy and the corporate lifecycle; start up businesses and venture capital; growth companies marketing focused;...

139p tuongnhuoclan 27-11-2023 4 4   Download

Part 1 of ebook "International business: Perspectives from developed and emerging markets" provides readers with contents including: introduction to international business; the global context of multinational competitive strategy; the institutional and cultural context of multinational competitive strategy;...

285p dangsovu 20-10-2023 5 5   Download

Continued part 1, part 2 of ebook "International business: Perspectives from developed and emerging markets" provides readers with contents including: multinational operational and functional strategies; ethical management in the international context; international human resource management; managing ethical and social responsibility in an MNC;...

280p dangsovu 20-10-2023 8 5   Download

Part 1 book "Modern veterinary practice management" includes content: Introduction; current trends in veterinary practices; market analysis; veterinary practice types; planning and strategy; location and premises; human resources management; accounting, management accounting and budgeting; finance, financial accounting and financial management.

134p oursky06 17-10-2023 5 2   Download

This article analyzes ornamental plant innovation MSMEs with Kokedama art using rice straw (KONARA) in Gampengrejo District, Kediri Regency, East Java Province, Indonesia. By using SWOT analysis, this study examines the internal and external factors that influence the MSME marketing plan and then proposes an appropriate marketing strategy for the business.

7p vimulcahy 18-09-2023 9 7   Download

Part 1 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: the changing role of media planning in brand support - media planning and IMC; establishing a media framework; outlining the components of a communication plan; how marketing objectives affect communication planning; the role of communication in advertising and marketing; working with a situation analysis;...

140p hanlinhchi 28-08-2023 7 5   Download

Ebook "E-marketing (Seventh edition)" directed primarily toward students taking a course on Marketing in the Internet, this text also teaches professional marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment.

498p tichhythan 17-08-2023 11 8   Download

Ebook Advanced diploma in business management: Strategic marketing management – Part 1 includes contents: Study unit 1 planning and strategy; study unit 2 the marketing function, objectives and strategy; study unit 3 marketing and strategic choice; study unit 4 analysing the marketing environment; study unit 5 marketing information; study unit 6 auditing the marketing mix; study unit 7 consumer markets and consumer behaviour.

206p haojiubujain03 04-08-2023 7 6   Download

presents the following content: Chapter 1 entrepreneurs: the driving force behind small business, chapter 2 strategic management and the entrepreneur, chapter 3 choosing a form of ownership, chapter 4 franchising and the entrepreneur, chapter 5 buying an existing business, chapter 6 conducting a feasibility analysis and crafting a winning business plan, chapter 7 creating a solid financial plan, chapter 8 managing cash flow, chapter 9 building a guerrilla marketing plan, chapter 10 creative use of advertising and promotion, chapter 11 pricing and credit strategies, chapter 12 global marketi...

467p haojiubujain03 24-07-2023 8 4   Download

Ebook The small business bible: Everything you need to know to succeed in your small business – Part 2 includes contents: Section III: Growing your business (Part I: Advertising and Marketing, Part II: E-Commerce, Part III: Growth Strategies, Part IV: Strategies for small business success); Appendix A: How i became an entrepreneur, Appendix B: Sample business plan.

203p haojiubujain03 24-07-2023 4 4   Download

Ebook Strategic Marketing Planning: Part 2 presents the following content: Approaches to customer analysis; Missions and objectives; Market and environmental analysis; Market segmentation, targeting and positioning; The formulation of strategy 1: analysing the product portfolio. Please refer to the documentation for more details.

410p trankora06 19-07-2023 7 5   Download

Ebook Finance - Capital Markets, Financial Management, and Investment Management: Part 1 presents the following content: What Is Finance; Mathematics of Finance; Basics of Financial Analysis; The Financial System; Interest Rate Determination and the Structure of Interest Rates; Basics of Derivatives;...Please refer to the documentation for more details.

394p trankora06 19-07-2023 12 4   Download

Part 1 of ebook "Supply chain logistics management" presents the following content: logistics in supply chain management; 21st-century supply chains; lean logistics; customer accommodation; market distribution strategy; procurement and manufacturing strategies; operational integration; technology structure; information networks; enterprise resource planning and execution systems; advanced planning and scheduling;...

301p dieptieuung 14-07-2023 6 3   Download

Ebook Diploma in Business Administration: Marketing presents the following content: Chapter 1 marketing culture and orientation, chapter 2 markets and the marketing environment, chapter 3 marketing strategies, chapter 4 marketing plan, chapter 5 research for marketing, chapter 6 understanding consumers and consumer behaviour, chapter 7 product management and development.…

360p haojiubujain02 03-07-2023 5 1   Download

This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium.

216p haojiubujain02 03-07-2023 5 4   Download