Marketing’s impact on society

Ebook Proceedings of the sixth international conference on Sustainable economic development and business management in the context of globalisation (SEDBM 6) - Part 2 includes papers: Factors impact on audit quality: the case of listed companies in Vietnam; Relationship between the state, market and society in sustainable economic development in Vietnam; Report on long-term sustainable public finance - some recommendations for Vietnam; report on long-term sustainable public finance - some recommendations for Vietnam; Economic linkages in tourism development to the sustainable direction; Pro...

587p zizaybay1102 03-06-2024 1 0   Download

Ebook "Craft beverages and tourism - Volume 2: Environmental, societal, and marketing implications" applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.

237p giangdongdinh 30-05-2024 4 2   Download

Quality management (QM) has become an undeniable issue for companies of different sizes, given all the advantages it offers them in terms of competitiveness in the international market. It boosts brand image and authorities’ confidence in the organization’s practices. However, quality cost management system (QCMS) is not practiced as much due to several factors. This article presents the works done on QCMS in the Moroccan Market and shows the beneficial impact on the strategy and sustainability of companies.

8p longtimenosee06 27-03-2024 4 3   Download

This research provides insights into understanding the impacts of mobile money services on financial capability, consumer wellbeing and subsistence entrepreneurship. The specific natures of the impacts are unique to the cultural contexts and needs of each society. This research contributes to the broad literature on the impacts of mobile money services on subsistence marketplaces from a theoretical perspective. This research also contributes valuable insights into the broader work of researchers, practitioners and policymakers seeking to improve people’s livelihoods through technology.

250p runthenight04 02-02-2023 8 1   Download

Principles of marketing: Lecture 43 provide students with knowledge about: marketing and society; current issues in marketing; marketing ethics; social criticisms of marketing; marketing’s impact on society; ethical questions in marketing;... Please refer to this lesson for details!

52p hanlamcoman 26-11-2022 13 8   Download

This qualitative research aimed to investigate the construction of a floating market's community identity and its impact on the people of Damnoen Saduak community. Data were collected using in-depth interviews, informal conversations, and participatory and non-participatory observations of the interactions and activities in daily life at the Damnoen Saduak Floating Market.

8p guernsey 28-12-2021 11 1   Download

Environmental pollution is a serious problem that all countries are facing with, especially in a fast growing economy as Vietnam. For enterprises, development and marketing of products designed to reduce negative effects on the environment can meet the needs of consumers and society. This paper deals with the ecolabelling concept as a green marketing tool. The main purpose of this study is to find out the eco-labelling impact on consumers' purchase intentions for the next experimental research.

11p huyetthienthan 23-11-2021 16 4   Download

The non-judicious use of agrochemicals has created a vicious impact on the environment and its inhabitants which is a major concern among society these days; although, thinking and attitude towards its use has changed and there is a growing interest to develop its alternative. On the other hand, the use of microorganisms that antagonize plant pathogens (biological control) is a risk-free approach and the species of Trichoderma are well recognized as agents for plant disease control in addition to its promontory effect on plant growth.

12p cothumenhmong5 17-05-2020 28 1   Download

Migration is the flow of people over shorter or longer distances from place of their origin to a destination either for temporary or permanent settlement. The study was undertaken in two blocks of Samastipur districts of Bihar state namely Pusa and Kalyanpur with 30 migrants family women and 30 non-migrants family women. It accomplished a total of sixty women as respondents to know the impact of male migration on level of mobility of women in rural society.

4p kethamoi2 14-12-2019 30 0   Download

This research investigates the current white spaces of green marketing and country of origin effects, where new research could contribute theoretical value. The conducted research examines American and Swedish consumers’ environmental awareness, willingness and initiative in contributing to their societies for future sustainability. Using a sample of 118 consumers from an intermediated questionnaire for the offline market, a conceptual framework was developed where the study created the foundation and reasonable support for the purposed framework.

0p nguyenyenyn117 18-06-2019 40 6   Download

This study inspects the nexus between financial development and income inequality. To a certain extent the empirical findings present evidence to show that financial market expansion in Vietnam widens income inequality, through which some policy recommendations are provided with regard to reducing the inequality of income distribution across the society.

16p danhnguyentuongvi27 18-12-2018 40 0   Download

An interest group is a collection of individuals or teams that share the same interests but different from those of other groups as well as those of a larger community. Such interest groups try to cause impacts on the guideline, policy and management of administrative institutions at different levels, aiming at maximizing interests of their groups, regardless of legitimate interests of others or negative impacts on the general development of society.

12p thanos1 16-05-2018 20 2   Download

At the other end of the food chain agricultural practices are going to change. The increased focus on environmental sustainability in society is reflected in the rapid growth for organic agriculture, while the use of modern biotechnology might be offering many new opportunities for agriculture in the EU. The enlargement process and further reforms of the CAP could lead to a drastically changed market and production situation.

59p conduongdinhmenh 07-05-2013 45 6   Download

Similarly, improved effi ciency for an individual corporation that gives it a competitive advantage but with no benefi t fl ow- ing to the society would also not justify high salary. Examples of such cases might include improvements to increase market share by dominant corporations within an industry, where ben- efi ts may be confi ned to the corporation’s shareholders but not distributed within the society in which the goods are produced or consumed.

12p trinhcaidat 19-04-2013 52 4   Download

Corporate social responsibility (CSR) is a field that impacts on all aspects of human existence. Professions and professionals in both advanced and emerging economies have a lot to consider in the quest to ensure that their activities do not adversely affect society or if they do; how they can best reduce the adverse impact should be of paramount importance to them in our world today.

439p haiduong_1 28-02-2013 72 14   Download

From mosques to markets, from citadels to cemetries, this text is a survey of the entire field of Islamic architecture. Although Islamic buildings may make an immediate visual impact, it can be useful to know something of the society which they serve. This text relates the architecture to the social areas of religion, power structure, commerce and communal life, placing emphasis on function and meaning rather than on style and chronology. The text contains photographs, drawings and plans that highlight the variety of building type and design.

232p bimap_5 26-12-2012 71 18   Download

My motivation for the transition was the opportunity to develop and launch innovative, efficient energy technologies that have minimal impact on the environment yet still provide the reliability our society demands. I’m a true believer that global climate change is an immediate concern, so I manage my career accordingly. I am thrilled to be at UTC Power, a world leader in providing environmentally responsible power solutions.

296p yeurauxanh88 28-09-2012 62 7   Download

No matter what field you work in, you cannot help but notice the impact that the Internet has had on society. It has opened up opportunities and markets that people only dreamed of before. As with any new technology, there is always a positive and negative aspect. The positive side is the tremendous business opportunities. The negative side is the huge security risk that is now posed to so many companies, yet few companies are truly aware of the potential danger.

817p thutrang 17-08-2009 175 80   Download