Means of advertisement

The main objective of this thesis is to illustrate the benefits of using a cultural studies approach in the field of health communication research in Thailand. In this thesis I apply a cultural studies approach to examine the construction of meanings involving drug use and abuse in Thai television advertisements and dramas. The thesis has as its focus analyses of television texts and audience responses.

316p runthenight07 01-03-2023 5 2   Download

The advent of social media provides a range of new means to access, connect and interact consumers. Brands have established their brand communities on social networking sites like Facebook to promote, communicate, and advertise their new market offerings and to encourage customer participation.

13p vimichaeldell 04-12-2021 10 2   Download

Chapter 2 - Perception. When you finish this chapter you should understand why: Perception is a three-stage process that translates raw stimuli into meaning, products and commercial messages often appeal to our senses, but we won’t be influenced by most of them, the design of a product today is a key driver of its success or failure, subliminal advertising is a controversial—but largely ineffective—way to talk to consumers.

46p tradaviahe17 17-03-2021 15 0   Download

Keeping this is in mind a short study and analysis is carried out to find out how effective increased advertisement is in influencing customers’ response towards a particular product or service.

6p murielnguyen 01-07-2020 30 2   Download

As one of the off-suits of Marketing, advertising is a process involving communication, marketing, public-relation, information, and persuasion. Traditional concepts, ways, means, techniques and strategies of marketing and advertising are obsolete, no more in fashion.

13p murielnguyen 25-06-2020 21 1   Download

In its role as a tool that facilitates participation, Facebook acts as a channel of political communication with different mechanisms than traditional media. At the same time, Facebook offers new means of receiving the audience, characterized by a targeting of the very good target audience.

5p orianahuynh 05-06-2020 23 1   Download

The paper aims to illuminate the relationship between advertising, promotions and brand equity. First of all, a preliminary research is conducted by means of group discussions and in-depth interviews to formulate a measurement scale.

15p danhnguyentuongvi 18-12-2018 30 0   Download

This article applies Halliday’s functional grammatical theory to analyze experiential meaning, interpersonal meaning, and textual meaning of language in English milk advertisements (EMAs) and Vietnamese milk advertisements (VMAs), thereby identifying similarities and differences between English and Vietnamese milk advertisements in terms of these three aspects of meaning.

5p vidanh95 12-12-2018 69 0   Download

This research is placed within the critical discourse analysis perspective that assumes an entangled relationship between discourse and its underlying social meanings. Explicitly, the study of Vietnamese women's representation in 25 TV advertisements related to Lunar New Year with emphasis on gender roles has been conducted.

11p miulovesmile4 19-11-2018 42 0   Download

being a maverick simply means believing that everything is possible in life and nothing spectacular in this world has ever been achieved without the unconventional policies and ideas of mavericks who took an independent stand apart from the masses and turn that crazy thought into realizable ideas that is worth its weight in gold. the worlds’ best entrepreneurs, artists, actors & actresses, athletes, scientist , you name it are all mavericks. so, when you start to think like a maverick, you begin to do and act like a maverick.

82p beaver123 07-08-2013 77 18   Download

If a football star touts a deodorant soap, an actress starts everyday with brand. A coffee, a tennis pro get stamina from Brand X cereal and if a talk show host drives a certain car it does not mean that your going to do that. I agree with Jozui if an atractive talk-show host gets paid to pretend to drive a car, it does not mean that your going to go buy one. It would be good boycotting this kind of advertisement but theres always a positive & negative side to the advertisements. Boycotting this advertisement will be good so...

48p commentcmnr 03-06-2013 55 10   Download

In a country like the US, That is founded upon competitions and capitalism, producing clever television advertisements is the only way to keep up with a company’s competitors. If this means that false information must be presented by doctors, athletes, or celebrities to promote a product, then so be it. The US believes in freedom of speech, and the first amendment certainly protects the company’s right to advertise in a testimonial fashion.

33p commentcmnr 03-06-2013 95 15   Download

Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long term. And many marketers are turning to content with varying degrees of success.

21p mokahd 27-04-2013 70 25   Download

This report presents a detailed assessment of both the status and prospects of the media industry in the region. Positive advertising expenditure growth is forecast across all of the countries covered, following the decline that has affected the global and regional media sector over the last two years. This edition also highlights the growing importance of local content from the point of view of both production and consumption, as reflected in the title, Inspiring Local Content, and in the thematic topic of Section 3.

858p nhacsihuytuan 13-04-2013 40 4   Download

It is exactly this shift from denotation to connotation and obtuse meaning, or – to put it differently – from information to sensorial and affective qualities that is the topic of this discussion. In the luxury domain in recent years, a certain type of advertisement has emerged that relies almost exclusively on the evocation of pure sensations. Only in part do the depicted scenes, characters or objects lead to these sensations. Rather, the aesthetic features of style – such as depth of field, diffusion, colour or light – enhance the spectator’s sensorial response.

7p giamdocamnhac 06-04-2013 37 6   Download

The hierarchical architecture is a straightforward extension of a centralized architecture. It only requires that the basic central server be modified to propa- gate any information that it receives (i.e., subscriptions, etc.) on to its “master” server. In fact, the server/server protocol we use within the hierarchical archi- tecture is exactly the same as the protocol described in Section 3 for commu- nication between the servers and the external clients of the event notification service.

42p nhacchovina 22-03-2013 50 9   Download

At aminimum, an event notification service exports two functions that together define what is usually referred to as the publish/subscribe protocol. Interested parties specify the events in which they are interested by means of the func- tion subscribe. Objects of interest publish notifications via the function publish. SIENA extends the publish/subscribe protocol with an additional interface func- tion called advertise, which an object of interest uses to advertise the notifica- tions it publishes. SIENA also adds the functions unsubscribe and unadvertise.

90p nhacchovina 22-03-2013 49 9   Download

Planning is the most important part of running a successful event, and this means starting well in advance. The best way to approach planning is to develop a detailed management plan, which includes a timetable of what needs to be done and when. Crucial elements of the planning for the event, such as fundraising, booking performers and advertising need to happen well in advance of the date of your event so a timeline schedule is essential. Developing an Event Plan is critical to ensure your events success. The information provided in this document is designed to...

72p nhacchovina 22-03-2013 103 10   Download

The data set we received from CIBC has 304,698 observations. Each observation represents a customer and is described by 407 variables, both categorical and numerical. The variable “index” gives the ID of the customer and the variable “target” describes whether the customer had responded to the previous campaign. There are a lot of missing values. Detailed descriptions on the meaning of each variable were not provided. All of the observations had received the direct promotion.

96p lenh_hoi_xung 21-02-2013 64 4   Download

In return for providing this proven success package, the franchiser expects a franchise fee as well as a share in the day-to-day profits of the business by means of a royalty (normally, anywhere from 2% on the gross sales revenue to 50% of the net depending on the nature of the business and the degree of involvement required of the franchiser).

28p bi_ve_sau 05-02-2013 38 4   Download