Media Protection Mechanisms

Ebook Securing VOIP networks: Threats, vulnerabilities, and countermeasures – Part 1 includes content: Chapter 6: Media Protection Mechanisms; Chapter 7: Key Management Mechanisms; Chapter 8: VoIP and Network Security Controls; Chapter 9: A Security Framework for Enterprise VoIP Networks; Chapter 10: Provider Architectures and Security; Chapter 11: Enterprise Architectures and Security.

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In the past decade manufacturers and retailers have been gradually switching from above the line mass media advertising to a variety of below the line sales promotions. Although sales promotions take up a very large share of total marketing expenditure, they remain an area of less strategic consideration or attention than any other aspect of the promotion mix (Srinivasan and Anderson, 1998). The potential benefits of using sales promotions could range from giving immediacy and encouraging purchase of a product or service by changing the perceived value- for-money equation.

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The unregulated nature of counterfeit goods also presents challenges to consumer protection as there is no way to monitor poor manufacturing or toxic ingredients iv which may pose a threat to consumers. Unregulated distribution also means what may be regarded as potentially harmful media content (e.g., films, computer games and so forth) are available to children in ways that bypass systems of certification and content regulation (O’Connell and Bryce, 2006).

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Invasive Meningococcal Disease results from bacterial infection with Neisseria meningitidis, a gram-negative aerobic organism that is usually a commensal in humans; 5-25% of adults are asymptomatic carriers. 8 Meningococci that cause invasive disease develop a capsule that protects the organism from host defence mechanisms.

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Many modern electronic services and systems require a reliable knowledge of the identity of the current user, as an integral part of their security protection [1]. Examples include secure access to automated banking services, access to media services, access to confidential or classified information in the workplace, and security of information within handheld devices. The results of a breach of security can be costly both to the customer and the providers of services or systems.

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