Media scheduling

Principles of marketing: Lecture 34 provide students with knowledge about: major advertising decisions; advertising; sales promotion; media scheduling; evaluating advertising effectiveness; advertising program evaluation;... Please refer to this lesson for details!

57p hanlamcoman 26-11-2022 15 7   Download

Lecture Principles of Marketing: Lesson 34. After completing this section, you will understand the knowledge about the five m’s of advertising, major advertising decisions, media scheduling and Sales patterns (seasonal), repurchase cycles, and competitors’ activities are the most important variables,

57p bachtudu 30-09-2021 16 4   Download

The present study was undertaken to study the profile characteristics of rural adults identified with various lifestyle diseases. Total samples of 120 rural adults were selected through purposive random sampling method. Exploratory research design was used for the investigation by using a structured interview schedule. The data was analyzed using frequency, percentage and mean percent score.

6p caygaocaolon7 18-09-2020 10 0   Download

The study was conducted in Ratnagiri district. In all, 112 PRI woman members were selected from four Panchayat Samities, five Grampanchayats from each selected Panchayat Samiti and Ratnagiri Zilha Parishad on the basis of maximum number of woman members. The personal and socio-economic characteristics namely age, education, land holding, annual income, major occupation, official position, tenure of work, cosmopoliteness, extension contact, organizational participation, interest in public work and political awareness of the respondents were considered as the independent variables.

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The study was conducted in Ratnagiri district. In all, 112 PRI woman members were selected from four Panchayat Samities, five Grampanchayats from each selected Panchayat Samiti and Ratnagiri Zilha Parishad on the basis of maximum number of woman members. They were interviewed with the help of a specially designed interview schedule. An interview schedule was prepared in Marathi to collect the information in line with the objective of the study.

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An attempt was made to develop a standardized scale to analyze the attitude of farmers towards livelihood diversificationusing summated rating methods suggested by Likert and Edwards. The attitude scale developed was found to be highly reliable and valid. The final attitude scale consisted of 15 statements and this scale was administered to 30 farmers in Chikkaballapura district in Karnataka during 2017-2018 to analyse their attitude of farmers towards livelihood diversification. These farmers were personally interviewed using schedule.

8p caygaocaolon6 30-07-2020 11 1   Download

An experiment was conducted to study the “Effect of growing media and fertigation schedules on growth and yield of cucumber (Cucumis sativus L.) under polyhouse condition” during kharif season of 2016 at Department of Horticulture, S.K.N. College of Agriculture, Jobner. The growing media: garden soil 18 kg/bag + vermicompost 2 kg/bag + cocopeat 2 cm layer at top shows the increase in all growth characters (chlorophyll and number of days taken to first flower appearance), yield attributes [number of fruits per vine, average fruit weight and fruit yield per 1000 m2 (11.

7p quenchua6 15-06-2020 21 1   Download

Krishi Vigyan Kendras – KVKs (Farm Science Centres) had been established by Indian council of Agricultural Research (at present there are 695 KVKs under XI ATARIs). Imparting vocational trainings for entrepreneurship development for women, rural youth and farmers is one of the mandate of KVKs. The present study was conducted on evaluating the effectiveness of vocational trainings on Mushroom cultivation held at Krishi Vigyan Kendra (KVK), Utukur conducted which is needed for further improvement in their standard.

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The profile characteristics study was conducted in Kalaburagi district of North eastern Karnataka, during the year 2014-15. The total sample of 120 was derived from three each taluks of a district using random sampling method. Pre-tested interview schedule was used for collection of the information. The independent variables viz., age, education, farming experience, land holding, annual income, risk orientation, scientific orientation, extension participation, mass media utilization and sources of information were studied through a general information schedule.

8p trinhthamhodang1212 06-04-2020 15 2   Download

The extension contact and Mass Media play an important role in transmitting viable information to users through various sources and channels for the diffusion of the new technology in order to bring about awareness and changes in the attitudes of farmers. The study was conducted in Akola district of Maharashtra collecting data from 120 onion growers using structured interview schedule. Randomly 24 onion growing farmers were selected from each selected five villages constituted a sample size of 120 farmers.

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The study was conducted in nine villages in Patsoi sub division of Imphal- West district of Manipur. A total of 120 respondents were selected from the nine villages through descriptive research design which form the sample size of the study. The data was elicited through personal interview method using structure interview schedule.

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In 2001 when 7-valent pneumococcal conjugate vaccine (PCV7) was introduced, almost all (90%) young Australian Indigenous children living in remote communities had some form of otitis media (OM), including 24% with tympanic membrane perforation (TMP).

11p vichengshin2711 29-02-2020 7 0   Download

The present study was conducted in 12 Raitha Samparka Kendras (RSKs) of Tumukuru district of Karnataka state during 2017-2018 to know the extent of participation of farmers in agricultural extension activities of RSKs. One hundred twenty farmers who availed agricultural extension services of RSKs were interviewed using a pre-tested interview schedule. The results revealed that a vast majority of farmers had ‘contacted’ the agricultural extension functionaries in RSKs through mobile (85.00%) and landline phone (81.66%).

8p caygaocaolon3 27-02-2020 22 1   Download

The present study was conducted with the objective to study the sociological characteristics of farmers adopting plant protection technique in West Bengal. This study was conducted on 120 farmersin 12villages from 3 blocks of Paschim Medinipur district viz. Suttchara, Gogram, Mundumari and Bajpur villages from Pingla block, Chakbadalpur, Banhola, Nandapura and khunkhunya villages from Sabang block and Tutranga, Tulya Chak, Barkhabad, Baicha villages from Narayangarh block.

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In October 2009, 7-valent pneumococcal conjugate vaccine (PCV7: PrevenarTM Pfizer) was replaced in the Northern Territory childhood vaccination schedule by 10-valent pneumococcal Haemophilus influenzae protein D conjugate vaccine (PHiD-CV10; Synflorix™ GlaxoSmithKline Vaccines).

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The present study was conducted to know the selective breeding, feeding and management practices followed by dairy farmers in Punjab. A total of 150 farmers were selected randomly and divided into three categories, small (n=48), medium (n=74) and large (n=28). With help of well-structured interview schedule and pretested questionnaire data were collected w.r.t. breeding, feeding and management practices being followed. The data revealed that the farmers offered 20-40 kg of green fodder and 2-5 kg of concentrate mixture to dairy animals, but only 23.

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An attempt was made to workout the association between socio-economic, psychological and communicational attributes of sesame growers with technological gap in the recommended sesame production technology. The data from 100 farmers of Sihora block of Jabalpur district of Madhya Pradesh state were collected through pre-tested structural interview schedule with three stage sampling method and applying ex-post facto research design. The independent variables viz.

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250 dairy farmers were randomly contacted in Punjab during regional kisan melas conducted by the university. They were subjected to interview schedule to study their knowledge and practices being adopted to control aflatoxin in the dairy rations. Majority of the dairy farmers(56%)belonged to middle age group. (25.6%)of the dairy farmers had high school of education and (39.2%) had experience of more than 10 years in dairy farming. Only (37.2%) dairy farmers had any formal training. (53.20%) dairy farmers had medium herd strength and mostly comprised of buffaloes (66.0%).Majority (53.

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The present study was conducted in Parbhani and Nanded district of Marathwada region in Maharashtra state. Out of eight district of Marathwada, Nanded &Parbhani district were selected randomly for the study. The all 25 taluka from Nanded & Parbhani district was selected randomly for the present study. Thus of 236 extension personnel from Parbhani & Nanded district were selected by One third (1/3) of proportionate random sampling method. The data were collected with the help of presented interview from respondents at their office. Ex-post facto research design was adopted in this study.

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The study was conducted in Andhra Pradesh state during 2017-18. A total of 120 Bt cotton tenant farmers were selected randomly for the study. Data was collected with interview schedule. To study the nature of the relationship between the profile characteristics and knowledge level of Bt cotton tenant farmers, correlation coefficients (r) was computed and the values were presented in Table 1. The relationship between the profile and knowledge level of Bt cotton tenant farmers were tested by null hypothesis and empirical hypothesis.

8p quenchua2 15-12-2019 15 1   Download