Mobile advertising

Lecture Electronic commerce - Chapter 9: Mobile Computing and Commerce and Pervasive learning objectives: Describe the mobile computing environment that supports m-commerce (devices, software, services). Describe the four major types of wireless telecommunications networks. Define mobile commerce and understand its relationship to e-commerce. Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce. Discuss m-commerce applications in finance, shopping, advertising, and provision of content. Describe the application of m-commerce within organizations.

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The thesis only focuses on issues related to linkage of tourism development in the North Central’s provinces such as (1) Link in tourism advertising and promoting; Link in developing tourism product; Link in training and developing of human resources; Link in building synchronous tourism infrastructure, especially transport infrastructure; Link in mobilizing investment capital and developing mechanisms and policies for general tourism development investment in the region, reviewing tourism development planning under the strengths of each locality; Link in collaborating to improve tourism co...

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McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. .Support Media Various other media used to deliver marketing communications and to promote products and services. Includes: Out-of-home media Billboards, transit ads, in-store media Promotional Products (Specialty advertising) Yellow Pages Advertising Advertising in Movie Theaters and Videos Product Placements in Television and Movies In-flight advertising Other .Outdoor Advertising Three Major Forms: Posters – used for shorter time periods 30-sheet (standard and bleed) 12 ft. x 25 ft.

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