Mobilizing social

Part 2 of ebook "Taking down goliath: Digital marketing strategies for beating competitors with 100 times your spending power" provides readers with contents including: Chapter 6 - Tactics and strategies for creating effective e-mail marketing campaigns; Chapter 7 - Search engine advertising; Chapter 8 - Understanding search engine optimization; Chapter 9 - The social media universe; Chapter 10 - The mobile marketing conundrum; Chapter 11 - The level playing field;...

135p giangmacvien 22-06-2024 3 1   Download

Part 1 of ebook "Advances in advertising research (Vol. V: Extending the boundaries of advertising)" provides readers with contents including: advertising appeals and processing; metaphor-ad layout consistency effects; a model to classify television social advertisements according to the use of positive or negative appeals; color in print advertising; online and mobile advertising; the good and the bad of negative word-of-mouth;...

117p giangmacvien 22-06-2024 1 1   Download

Part 1 book "Electric vehicle sharing services for smarter cities" includes content: Introduction - car sharing evolution and green move project, service idea - creating mobility scenarios through service design, traditional and innovative vehicle sharing models, analysis of mobile phone data for deriving city mobility patterns, analysis of peer to peer car sharing potentialities, testing a new model for a sustainable mobility in the city of milan - the condominium car sharing, communication design for social engagement.

124p dianmotminh03 09-06-2024 2 2   Download

Ebook "e-Consumers in the era of new tourism" focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector.

146p giangdongdinh 30-05-2024 3 2   Download

"Mobility, data mining & privacy: Geographic knowledge discovery" is aimed at shaping up this frontier of research, from a computer science perspective: we investigate the various scientific and technological achievements that are needed to face the challenge, and discuss the current state of the art, the open problems and the expected road-map of research.

412p zizaybay1103 29-05-2024 3 2   Download

Family and home are one word—jia—in the Chinese language. Family can be separated and home may be relocated, but jia remains intact. It signifies a system of mutual obligation, lasting responsibility, and cultural values. This strong yet flexible sense of kinship has enabled many Chinese immigrant families to endure long physical separation and accommodate continuities and discontinuities in the process of social mobility.

283p vimeyers 29-05-2024 20 2   Download

The objective of this paper is to present a framework to study the behavioral intention of customers to use mobile banking service in Bangladesh. Though many companies have taken initiatives to make it popular among the customers, there is still no sign of significant progress.

8p viohoyo 25-04-2024 1 1   Download

This paper applies Bourdieu’s theory of capital as a conceptual framework to examine the experiences of students who have competed a placement abroad, in particular students from educationally disadvantaged families, students with disabilities, and migrant students.

11p viarnault 25-04-2024 4 1   Download

An earlier study found that assistive technology based on mobile applications significantly improved how social skills were taught to and learned by autism spectrum disorder (ASD) children. Nevertheless, the content of the existing mobile applications is inadequate for capturing the diversity of Malaysian culture, making it unacceptable for local use. Considering cultural norms is a factor in developing social skills in ASD children.

13p viarnault 25-04-2024 3 2   Download

In "Penetration testing essentials", the following content will be discussed: Chapter 1 introduction to penetration testing, chapter 2 introduction to operating systems and networking, chapter 3 introduction to cryptography, chapter 4 outlining the pen testing methodology, chapter 5 gathering intelligence, chapter 6 scanning and enumeration, chapter 7 conducting vulnerability scanning, chapter 8 cracking passwords, chapter 9 retaining access with backdoors and malware, chapter 10 reporting, chapter 11 working with defensive and detection systems, chapter 12 covering your tracks and evading ...

287p longtimenosee05 31-03-2024 2 0   Download

The goal of the workshop was not to focus on specific, even novel mechanisms, rather on the interfaces between mechanisms in different technical and social problem spaces. 21 people from different parts of the world took part in the one-day discussion, including PhD students, seasoned and junior researchers. This workshop promises to be a lasting experience and we encourage researchers to participate in future events. We hope that you will find its proceedings useful and valuable to read.

182p longtimenosee05 31-03-2024 2 0   Download

Ebook E-commerce 2015: Business, technology, society (11th ed): Part 1 includes contents: Social, mobile, and local marketing; ethics, law, and e-commerce; e-commerce retailing and services, online communities,... and other contents.

455p longtimenosee03 01-02-2024 4 1   Download

Ebook "Creating business agility how convergence of cloud social mobile video and big data enables competitive advantage" includes content: Bridging the digital divide, disruptive innovation and evolving business model, hyperconnectivity drives innovation; breaking the barrier of physical infrastructure; power of collaborative management; mobility drives agility; listening to the voices; role of collective intelligence; cultivating knowledge ecosystems.

387p haojiubujain09 21-11-2023 6 5   Download

Ebook "Big social mobile: How digital initiatives can reshape the enterprise and drive business results" shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

245p loivantrinh 29-10-2023 5 3   Download

Ebook "Information and communication technologies in tourism 2018: Proceedings of the international conference in Jönköping, Sweden, January 24–26, 2018" presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile computing, augmented and virtual reality, gamification, recommender systems, electronic distribution, online education and learning, and the sharing economy.

539p dangsovu 20-10-2023 10 4   Download

Ebook "Mobile cloud computing" includes content: Mobile computing, cloud computing, mobile cloud computing, offloading in mobile cloud computing, green mobile cloud computing, resource allocation in mobile cloud computing, sensor mobile cloud computing, mobile social cloud computing, privacy and security in mobile cloud computing, trust in mobile cloud computing, vehicular mobile cloud computing, business aspects of mobile cloud computing,... and other contents.

368p haojiubujain07 20-09-2023 5 4   Download

The promotion of socialization, promoting the dynamism and initiative of medical facilities, mobilizing organizations, individuals and businesses to invest in the development of medical facilities is very necessary, urgent need today. Therefore, in order to promote borrowing, capital mobilization, joint ventures, association, and property leasing in the future, the health sector needs to be improved.

6p vipierre 02-10-2023 5 3   Download

Part 1 of ebook "Digital bank: Strategies to launch or become a digital bank" provides readers with contents including: why we need digital banks; designing digital banks without branches; digital banks do not have channels; building relationships through digital banking; technologies create a digital bank storm; mobile fuels digital banking; digital banks are social banks;...

143p hanlinhchi 29-08-2023 3 3   Download

Part 1 book "Project management in extreme situations" includes content: A polar expedition project and project management; ambidexterity as a project leader competency - A comparative case study of two polar expeditions; mobilization and sensibility on polar expeditions - more than mere motivation; mobilizing social networks beyond project team boundaries - the case of polar expeditions; A traditional cree expedition on the ancestral lands of the neeposh family of northern québec.

173p oursky03 21-08-2023 7 5   Download

Ebook Resumes for dummies (6th edition): Part 1 presents the following content: Chapter 1: digital age changes job chase; chapter 2: finding your next job in the wide world of social media; chapter 3: going mobile: resumes on smartphones and tablets; chapter 4: familiar search tools that haven’t gone away; chapter 5: do due diligence, ditch digital dirt; chapter 6: target! the generic resume has nearly dropped dead; chapter 7: chart a cool course to the right jobs; chapter 8: content makes the ontarget difference.

154p haojiubujain03 09-08-2023 7 5   Download