Ebook Taking down goliath: Digital marketing strategies for beating competitors with 100 times your spending power – Part 2

Part 2 of ebook "Taking down goliath: Digital marketing strategies for beating competitors with 100 times your spending power" provides readers with contents including: Chapter 6 - Tactics and strategies for creating effective e-mail marketing campaigns; Chapter 7 - Search engine advertising; Chapter 8 - Understanding search engine optimization; Chapter 9 - The social media universe; Chapter 10 - The mobile marketing conundrum; Chapter 11 - The level playing field;...