Motivating sustainable consumption

This research aims to analyze the social influence motivating middle-aged Germans to purchase sustainable clothes. In this qualitative research, the respondents were divided into two groups. The first group is determined as individuals being interested and the second group not being interested in sustainable clothes.

12p vimariecurie2711 01-08-2019 16 0   Download

Academy of Marketing Science Review As luxury is a subjective and multidimensional construct, a definition of the luxury concept should follow an integrative understanding. For our purposes, we define luxury as the highest level of prestigious brands encompassing several physical and psychological values. To explain consumers‘ behavior in relation to luxury brands, apart from interpersonal aspects like snobbery and conspicuousness, personal aspects such as hedonist and perfectionist motives as well as situational conditions (e.g.

27p nhacchovina 22-03-2013 65 6   Download