Multi channel retailing
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This study focuses on the components of customer loyalty for a retail business. Research data was collected from 320 respondents in Da Nang. The paper follows quantitative analysis method combined with qualitative analysis.
15p vimichaeldell 04-12-2021 7 0 Download
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The paper adopts traits of Vietnam retail markets to adjust the model formed by Hue to explain components of omnichannel shopping experience apporiate to retailers in Vietnam. The model is built on the nature of omnichannel retailing strategy, the nature of omnichannel shopping experience, and adds dominantly emerging forms of each channel.
11p viwendy2711 05-10-2021 13 4 Download
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The importance of customer loyalty in online retailing has been accepted as a critical issue in the literature over recent decades. Surprisingly, the research area of e-loyalty remains scarce despite the accelerating trend of multi-channel retailing in the context of e-commerce environment. Based on the theories of channel integration and consumer behaviour, this study suggests and verifies the research framework for antecedents of e-loyalty in the context of fashion retailing sector in Danang, Vietnam.
13p viwendy2711 05-10-2021 20 4 Download
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The study is aimed at exploring the impacts of omni–channel retailing on e-commerce supply chain initiatives. The study was conducted with 207 fast moving consumer goods (FMCG) businesses through direct and online surveys. The partial least squares structural equation modelling (SmartPLS 3.0) was used to analyze the measurement model and test the hypotheses.
12p vivelvet2711 17-09-2021 7 3 Download
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Lecture Retailing management (6/e) - Chapter 3: Multi-channel retailing. This chapter discusses the impact of electronic retailing and examines the strategies of successful e-tailers.
44p lovebychance01 25-04-2021 19 2 Download
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The following will be discussed in this chapter: Major trends in online retail, 2010-2011; the retail sector, the retail industry, E-commerce retail: the vision, analyzing the viability ofonline firms, strategic analysis factors.
44p tangtuy18 12-07-2016 32 4 Download
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Chapter 9 - Online retail and services. The following will be discussed in this chapter: Major trends in online retail, 2010-2011; the retail sector, the retail industry, E-commerce retail: the vision, analyzing the viability ofonline firms, strategic analysis factors,...
45p tangtuy16 02-07-2016 44 4 Download