Omni-channel retailing

Ebook "Retail brand equity and loyalty: Analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing" provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures.

215p giangmacvien 22-06-2024 2 1   Download

The paper adopts traits of Vietnam retail markets to adjust the model formed by Hue to explain components of omnichannel shopping experience apporiate to retailers in Vietnam. The model is built on the nature of omnichannel retailing strategy, the nature of omnichannel shopping experience, and adds dominantly emerging forms of each channel.

11p viwendy2711 05-10-2021 13 4   Download

The paper points out that there is a lack of research from the demand side of the omnichannel retailing, such as conceptualization from consumers’ perspective, omnichannel customer segmentation, customer relationship management in an omnichannel retailing environment, channel choices and effects of channel choice on retail performance, customer loyalty, and the effects of channel mix and integration on retail performance.

8p vijihyo2711 25-09-2021 16 3   Download

Omnichannel marketing is about being present or available across the consumer’s behavioral path: each potential contact point integrated with all others. The concept started in the retail sector where this behavioral path is easily tracked across online, offline and mobile touchpoints (both marketing and transactional). The digital arena will represent the first stage of more brands adopting an omnichannel mindset, as social and mobile data sources are blended with offline brand experiences.

9p docvachiase 03-05-2013 60 6   Download

This shift in technological connectivity offers marketers an opportunity to sew their conversations with consumers together into a coherent story. It’s not about bombarding people with marketing noise, but rather integrating previous interactions to ensure greater relevance when attention is being paid to a brand’s message. Treading the line between privacy fears and consumer empowerment is going to be a key determinant of success. In 2013 the green shoots of omnichannel strategies will involve companies turning existing datasets into active targeting engines.

16p docvachiase 03-05-2013 44 5   Download