Online Business Planning

Lecture Electronic commerce - Chapter 16: Launching a Successful Online Business and EC Projects learning objectives: Understand the fundamental requirements for initiating an online business. Describe the process of initiating and funding a start-up e-business or large e-project. Understand the process of adding EC initiatives to an existing business. Describe the issues and methods of transforming an organization into an e-business. Describe the process of acquiring Web sites and evaluating building versus hosting options.

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When you are planning strategically with any company--online or offline--it is useful to complete an analysis that takes into account not only your own business, but your competitor's businesses and the current business environment as well. A SWOT is one such analysis.

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