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Online Impulse Buying
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The study examined consumer traits (i.e., impulse buying tendency, shopping enjoyment tendency, consumer mood) and situational factors (i.e., individual situation, website quality, motivational activities by retailers, and product attributes) to their online impulse buying.
8p
lazzaro
30-12-2021
15
0
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This paper adapted the concept of retail brand/store personality from brick and mortar context to internet marketing by investigating the impact of e-retailer personality on website quality and impulse buying. Data were collected from 563 online shoppers in Vietnam by online survey and analyzed with Structural Equation Model (SEM).
17p
princessmononoke
29-11-2021
15
4
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This study provides detailed information about impulse buying on social networking by exploring the relationship of these characteristics to the impulse buying behavior. Based on the SOR and CIFE models, we developed a theoretical model and demonstrated empirically that demonstrates online store stimuli, personalized advertising, and reliance on online word of mouth, impulse buying tendency, and on-line trust effect to impulse buying behavior. 198 questionnaires were collected from consumers using Facebook, mainly in Thai Nguyen.
15p
huyetthienthan
23-11-2021
20
5
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The overall objective of this thesis was to examine the impact of shopping value, trust and impulse buying on online shopping well-being based on the duality approach. In addition, the thesis also aimed to examine moderating effects of consumer personality traits in those associations.
24p
closefriend09
16-11-2021
14
2
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This study contributes to the literature by applying a duality approach to confirm the significant role of shopping values in determining trust and impulse buying that, in turn, positively predict shopping well-being. As a result, this study provides a deeper understanding about if and why online shopping well-being is more affect-based. This research also introduces an appropriate theoretical framework for studying impulse buying - the duality approach and validates the positive consequence of this shopping motive.
136p
visteveballmer
06-11-2021
14
2
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In this study, we used a framework that measures four indices of online impulse buying behavior: (1) Merchandise attractiveness, (2) Ease of use, (3) Enjoyment and (4) Website communication style. The model was tested using survey data from 102 respondents. Our results showed that merchandise attractiveness and website communication style are major driving forces behind impulse buying behavior on Shopee, while ease of use and enjoyment showed no significant effects on it.
12p
viwendy2711
05-10-2021
27
6
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This paper presents an empirical investigation to study the effect of website quality and government regulations on online impulse buying behavior among some undergraduate students at Brawijaya Malang University. The results have confirmed that both website quality and government regulations had some impacts on online impulse buying behavior.
8p
tozontozon
25-04-2020
28
1
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