Organizational buying

Bài giảng "Marketing công nghiệp - Chapter 3: Organizational buying & Buying behavior" cung cấp cho người học các kiến thức: Purchasing objectives, organisational buying process, types of purchase or buying situations, the buying center, models of organisational buying behavior.

9p tieu_vu08 05-05-2018 72 3   Download

When you finish chapter 7, you should: Know who the business and organizational customers are, see why multiple influence is common in business and organizational purchase decisions and understand how it affects the practice of marketing, understand the problem-solving behaviour of organizational buyers, know the basic methods used in organizational buying,...

10p allbymyself_06 26-01-2016 64 2   Download

Objectives of chapter 7: Understand the nature of the business market and how it differs from the consumer market, learn how institutions and government agencies buy, identify the different buying situations faced by organizational buyers,... Inviting you to refer.

17p namthangtinhlang_00 28-10-2015 95 6   Download

Các nhân tố ảnh hưởng tới quá trình mua sắm của tổ chức Influences on Organizational Buying .Kiểu nhiệm vụ mua Cơ cấu tổ chức Hành vi mua của cá nhân. Quá trình ra quyết định mua của tổ chức Organizational Buying Process

24p 123tien0o0 30-10-2013 81 6   Download

Marketing is identifying what that man and society need. If a product is created that no one needs to buy it used and will not sell out, since that would not be profitable. And if so, production will become unprofitable. Therefore, the shortest definition is that we have identified the need for a meeting with loi.Hiep American Marketing (American Marketing Association, AMA) for the following definition: "Marketing is a task in the organizational structure and a set of processes in order to create, exchange, transmission of values ​​to customers...

100p arsene 27-04-2011 118 22   Download

Tài liệu giáo trình môn Marketing management_ Chapter " Organizational Buying Behavior", dành cho sinh viên bậc đại học, cao học đang theo học các ngành kinh tế, marketing...

35p truongan 18-11-2009 218 102   Download