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Owner loses exclusive
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Lecture Principles of Marketing: Lesson 21. After completing this section, you will understand the knowledge about A brand name that has become a generally descriptive term for a class of products. If this occurs, the original owner loses exclusive right to the brand name (which is very bad for marketers). – Examples: nylon, aspirin, escalator, kerosene, etc.
44p
bachtudu
30-09-2021
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