Partial Least Square Structural Equation Modeling

In this study, Partial Least Square – Structural Equation Modeling (PLS-SEM) was used to analyze data from the questionnaire survey of 363 customers who are familiar with live streaming platforms in Vietnam. By using SmartPLS for data empirical evaluation and hypotheses testing, research shows that the social presence of a live streaming platform and scarcity have a positive impact on consumer’s flow states, hence inducing consumers’ impulsive buying behaviors.

20p viling 11-10-2024 3 1   Download

This research explores how customer engagement with the F&B brand’s dedication to social responsibility, sustainable business practices, and corporate governance influences impulsive buying. An online survey was requested, and a total of 322 participants were chosen for data analysis. To conduct statistical analysis, partial least squares structural equation modeling (PLS-SEM) was used with the SmartPLS3 program.

6p vifilm 11-10-2024 3 1   Download

Nghiên cứu sử dụng mô hình phương trình cấu trúc bình phương nhỏ nhất từng phần (Partial Least Square - Structural Equation Model) để kiểm định sự phù hợp của mô hình và các giả thuyết nghiên cứu với dữ liệu phân tích được thu thập từ 387 quan sát. Mời các bạn cùng tham khảo bài viết!

19p mitmit01 18-05-2023 7 3   Download

This article aims to determine management support, the quality of accounting information systems and the quality of accounting information. The method used in this research is descriptive and verification method (verificative research).

7p lucastanguyen 01-06-2020 33 5   Download

The purpose of this research is to analyze factors that influence millennial’s technology acceptance of chatbot in the banking industry in Indonesia.

12p guineverehuynh 19-06-2020 15 4   Download

This paper, attempts to study empirically the extent to which merchandising and pricing strategies formulated, affect the consumer purchase decisions. A Survey of 366 valid data was examined using PLS-SEM (Partial Least Squares Structural Equating Modelling).

10p guineverehuynh 21-06-2020 31 5   Download

The main objective of the present study is to investigate the risk factors influencing on construction firm’s project success in Pakistan. The study uses the partial least square structural equation modelling technique to analyse the data collected from 61 construction firms.

10p tohitohi 22-05-2020 20 2   Download

The objective of this study, the first of its kind, is to examine the role of Zakat hashtags in promoting the Zakat supply chain and mustahiq economics. Additionally, this study examines the role of Zakat awareness and marketing politics.

10p tohitohi 22-05-2020 18 3   Download