Perception of Krishi Vigyan Kendra

The present research study was conducted in Andhra Pradesh, Karnataka, Kerala, Lakshadweep, Puducherry, Tamil Nadu and Telangana during 2019-2020 to analyze the perception of Krishi Vigyan Kendra (KVK) scientists regarding social media for agricultural development.

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The study was conducted in the state of Uttarakhand, with two purposively selected KVKs Dhakrani representing the plains region of Garhwal division and Bageshwarre presenting the hill region of Kumaon division. A simple random sampling technique was used to select 160 respondents from eight villages from both KVK. Finding of the study revealed that, majority of the beneficiaries had middle age group, educated up to higher secondary, medium family size, marginal land holding, medium media ownership, extension contact, information seeking behaviour and social participation.

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The present study was executed in Palli Siksha Bhavana, Institute of Agriculture, VisvaBharati University in the year 2016-17. KVK generally deals with training programmes related to needy areas to be served to both men and women. The Subject Matter Specialists are deputed to other KVKs, Agricultural Universities, ICAR institutes and other training institutes to orient themselves with the subject. The objective was to study the perception of respondents regarding KVK intervention in agriculture.

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