Personality trait theory

Ebook "Growing brands through sponsorship: An empirical investigation of brand image transfer in a sponsorship alliance" infers from congruity theory and associative learning theory to propose and test a research model that accounts for a sponsor to also gain from brand attitude and personality traits innately tied to a co-sponsor. Results provide evidence for direct image transfer between two sponsor brands. Specifically, the attitude toward one brand was found to imbue a second brand it is paired with through a common sponsorship engagement.

370p giangdongdinh 30-05-2024 4 2   Download

The purpose of this study is to examine factors affecting undergraduate students' intentions in pursuing postgraduate study at universities in Ho Chi Minh City. Those factors are satisfaction, customer orientation of employee, personal traits and brand image. A survey was carried out on 256 participants for examining the impact in this research. SPSS statistics was applied for the study and other methods to test the effect. In addition, the results indicated that overall the factors positively influence undergraduate student’s intentions.

6p alucardhellsing 04-05-2022 25 2   Download

Lecture Organizational behaviour. After completing this section, you will understand knowledge about: definition and meaning, why study ob learning – nature of learning, how learning occurs, learning and OB. Foundations of individual behaviour: personality – meaning and definition, determinants of personality, personality traits, personality and ob. perception – meaning and definition, perceptual process, importance of perception in OB. Motivation – nature and importance, Herzberg’s two factor theory, Maslow’s need hierarchy theory, Alderfer’s erg theory, evaluations;...

89p bachkhinhdaluu 03-12-2021 13 1   Download

Chapter 2 - Leadership traits and ethics. The following will be discussed in this chapter: List the benefits of classifying personality traits, describe the big five personality dimensions, explain the universality of traits of effective leaders, discuss why the trait of dominance is so important for managers to have, state how the achievement motivation theory and the leader motive profile are related and different.

67p lovebychance02 04-05-2021 19 3   Download

Chapter 2 - Leadership Traits and Ethics. Learning objectives of this chapter include: List the benefits of classifying personality traits, describe the big five personality dimensions, explain the universality of traits of effective leaders, discuss why the trait of dominance is so important for managers to have, state how the achievement motivation theory and the leader motive profile are related and different.

44p tradaviahe17 17-03-2021 24 3   Download

Chapter 9 - Leadership of culture, ethics, and diversity. This chapter examined the relationship between personality traits, personality types, intelligence, and emotional intelligence with leadership success. In general, all of these attributes can help a leader to influence a group toward the accomplishment of its goals, but in and of themselves they are no guarantee of leadership success.

41p tradaviahe17 17-03-2021 24 3   Download

Chapter 2 - Workforce analytics - the financial impact of HRM activities. This chapter explains the concept of the trait approach to leadership theory as defined in lecture leadership: theory & practice. The main contents of this chapter include all of the following: Great person theories, historical shifts in trait perspective, what traits differentiate leaders from nonleaders? How does the trait approach work?

14p tradaviahe15 23-02-2021 14 1   Download

Chapter 7 - Leadership traits. This chapter examined the relationship between personality traits, personality types, intelligence, and emotional intelligence with leadership success. In general, all of these attributes can help a leader to influence a group toward the accomplishment of its goals, but in and of themselves they are no guarantee of leadership success.

11p koxih_kothogmih7 29-09-2020 50 3   Download

After this chapter the student should have acquired the following knowledge and skills: Identify personal traits and characteristics that are associated with effective leaders, recognize autocratic versus democratic leadership behavior and the impact of each, know the distinction between people-oriented and task-oriented leadership behavior and when each should be used,...

21p koxih_kothogmih2 20-08-2020 24 3   Download

This chapter explains the concept of the trait approach to leadership theory as defined in lecture leadership: theory & practice. The main contents of this chapter include all of the following: Great person theories, historical shifts in trait perspective, what traits differentiate leaders from nonleaders? How does the trait approach work?

40p koxih_kothogmih2 20-08-2020 10 1   Download

Chapter 2 explains the concept of the trait approach to leadership theory as defined in lecture leadership: theory & practice. The main contents of this chapter include all of the following: Great person theories, historical shifts in trait perspective, what traits differentiate leaders from nonleaders? How does the trait approach work?

15p shiwo_ding1 29-03-2019 37 2   Download

The main contents of the chapter consist of the following: Career development, career stages, career management, stress & performance, managing conflict, personality traits, the big five traits, traits and managers.

22p tieu_vu03 07-09-2018 29 2   Download

The main contents of the chapter consist of the following: Personality traits, the big five traits, traits and managers, motivation, the nature of motivation, the motivation equation, expectancy theory, need theory.

15p tieu_vu03 07-09-2018 21 1   Download

After studying Chapter 10, you will be able to: Discuss what it means to be a leader, summarize what people want and what organizations need from their leaders, explain how a good vision helps you be a better leader, identify sources of power in organizations, list personal traits and skills of effective leaders,...

15p tangtuy16 02-07-2016 42 4   Download

The learning objectives for this chapter include: Identify personal traits and characteristics that are associated with effective leaders, recognize autocratic versus democratic leadership behavior and the impact of each, know the distinction between people-oriented and task-oriented leadership behavior and when each should be used,...

14p tangtuy14 02-06-2016 62 3   Download

When you finish this chapter, you should: Identify major personality dimensions and understand how personality influences leadership and relationships within organizations; clarify your instrumental and end values, and recognize how values guide thoughts and behavior; define attitudes and explain their relationship to leader behavior;...

15p tangtuy14 02-06-2016 41 2   Download

In this chapter, the following content will be discussed: In the hiring process, do employers care about one’s personality and individual traits? How do the hidden aspects of individuals their values and attitudes affect employee behavior? What are the distortions of perception that can cloud one’s judgment? Is it important for managers to pay attention to employee attitudes?...

15p tangtuy10 04-05-2016 38 3   Download

Recent studies have shown that differences in life history may lead to consistent inter-individual variation in behavioural traits, so-called behavioural syndromes, animal personalities or temperaments. Consis- tencies of behaviours and behavioural syndromes have mainly been studied in non-cooperative species. Insights on the evolution of coopera- tion could be gained from studying individual differences in life histories and behavioural traits.

13p le_minh_nha 25-12-2012 53 4   Download

People at work in organizations today are part of a new era. The institutions of society and the people who make them work are challenged in many and very special ways. Society at large increasingly expects high performance and high quality of life to go hand-in-hand, considers ethics and social responsibility core values, respects the vast potential of demographic and cultural diversity among people, and accepts the imprint of a globalization on everyday living and organizational competitiveness.

371p ngocnam2310 12-12-2012 188 47   Download