Post-modern literature

Nam Le is a Vietnamese-Australian writer. With the debut collection of short stories, The boat, the young writer has received a number of prestigious awards. Beyond the limitation of national literature, Nam Le has shown many qualities of an international writer. The characteristics of the postmodern style in his story collection are the factors contributing to such qualities as well as factors that create real excitement for reading

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Dang Than is a writer of postmodern spirit, who has shown a power of game theory in his writings. In the background of contemporary Vietnamese literature, he has pioneered new writing styles with the thought of decentralization, breaking up grand narrative, and creating an interaction between subject and object.

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Since the Đổi mới (Renovation) and Open policies era, Vietnamese literature has gone through two shifts of paradigm. The first one was from the premodernism paradigm to the modernism paradigm. The second one was from the modernism paradigm to the postmodernism paradigm.

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By combining multiple genre language channels in contemporary novels, writers have taken over which covers the extremely complex issues of modern life. In addition, the combination, the interference of this genre has contributed to create the inter-text for the current Vietnamese novels, which will bring the positive, active and creative for readers.

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Pseudo-detective is one of the main tendencies in postmodern literature. Postmodernists consider that the goal is not as important as the journey we are on. So, postmodern detectives concentrate on the journey. This does not use the structure of the traditional detective story but rather uses a detective to detect a criminal who in the end turns into a detective himself. Umberto Eco, Paul Auster and Orhan Pamuk are masters in this field.

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This study explores the possibilities of creating literature by the way of postmodernism. Nguyen Huy Thiep is one of the famous Vietnamese writers. He always tries his best to renovate short stories. By the time, postmodern theory hadn’t appeared in Vietnam.

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Tiểu thuyết “Người chậm”đã chứng minh sự thành công của Coetzee khi mang đến những phương thức vô cùng mới mẻ và độc đáo cho kết cấu tự sự với kĩ thuật phân mảnh ở phương diện cốt truyện từ đó dẫn đến việc hình thành một đặc trưng nổi bật của văn học hậu hiện đại trong tác phẩm: Đa văn bản.

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This article begins with the premiss that we are in the midst of an epochal transformation from the modern to the postmodern era. Although this is a premiss and therefore need not be dwelt on at length, we believe a short introduction to the concept of postmodernity is necessary because of the intellectual controversy surrounding it and the relatively sparse discussion of postmodernity in marketing and business literatures (for exceptions see[1,2]). The bulk of this article, however, focuses on the relationship between marketing and postmodernity.

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