Postpurchase processes

Part 1 of ebook "Consumer behavior: Building marketing strategy" presents the following content: consumer behavior and marketing strategy; external influences; internal influences; cross-cultural variations in consumer behavior; the changing American society - values; group influences on consumer behavior; attitudes and influencing attitudes; self-concept and lifestyle;...

492p damtuyetha 09-01-2023 6 2   Download

Continued part 1, part 2 of ebook "Consumer behavior: Building marketing strategy" presents the following content: consumer decision process; situational influences; consumer decision process and problem recognition; alternative evaluation and selection; organizational buyer behavior; postpurchase processes, customer satisfaction, and customer commitment;...

319p damtuyetha 09-01-2023 9 2   Download

(bq) part 2 book "consumer behavior - building marketing strategy" has contents: self-concept and lifestyle, situational influences, consumer decision process and problem recognition, information search, alternative evaluation and selection, outlet selection and purchase, postpurchase processes, customer satisfaction and customer commitment.

375p bautroibinhyen27 11-05-2017 110 17   Download

Chapter 6: Consumer behavior. After reading this chapter, you should be able to: Articulate the steps in the consumer buying process, describe the difference between functional and psychological needs, describe factors that affect information search, discuss postpurchase outcomes, list the factors that affect the consumer decision process, describe how involvement influences the consumer decision process.

44p estupendo5 24-08-2016 64 5   Download

In this lecture we examine the postpurchase process as the "after sale" period. We will also discuss the importance of customer satisfaction and consumer loyalty. This lecture will cover the following topics: postpurchase dissonance, product use, disposal, purchase evaluation, and aspects of gaining customer satisfaction and loyalty.

27p tangtuy04 16-03-2016 58 4   Download

4 Perspectives on Consumer Behavior McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. .Consumer Behavior The process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and wants. .The Consumer Decision Process Problem Recognition Problem Recognition Information Search Information Search Alternative Evaluation Alternative Evaluation Purchase Decision Purchase Decision Postpurchase Evaluation Postpurchase Evaluation .

28p sonnguyen3515 19-09-2013 53 0   Download