Price adjustment strategies

Principles of marketing: Lecture 26 provide students with knowledge about: price; price - quality strategies; price-adjustment strategies; discount and allowance pricing; segmented pricing; psychological pricing;... Please refer to this lesson for details!

40p hanlamcoman 26-11-2022 12 6   Download

Lecture Principles of Marketing: Chapter 11 Pricing Strategies learning objectives: New-Product Pricing Strategies; Product Mix Pricing Strategies; Price Adjustment Strategies; Price Changes.

34p caphesuadathemtac 09-11-2021 12 5   Download

Lecture International Economics - Chapter 14: Exchange-Rate Adjustments and the Balance of Payments. After studying this section will help you understand: effects of exchange-rate changes on costs and prices, cost-cutting strategies of manufacturers in response to currency appreciation,...

45p diepchilang 26-08-2021 6 1   Download

Chapter 9 discuss the importance of understanding customer value perceptions and company costs when setting prices, identify and define the other important internal and external factors affecting a firm’s pricing decisions, describe the major strategies for pricing imitative and new products, explain how companies find a set of prices that maximizes the profits from the total product mix, discuss how companies adjust their prices to take into account different types of customers and situations.

31p allbymyself_06 28-01-2016 97 6   Download

Lecture Principles of Marketing - Chapter 11 presents the following content: New-product pricing strategies, product mix pricing strategies, price adjustment strategies, price changes, public policy and marketing.

33p allbymyself_06 28-01-2016 135 7   Download

CHAPTER 14 DEVELOPING PRICING STRATEGIES AND PROGRAMS. Price is the one element of the marketing mix that produces revenue; the other elements produce costs. Prices are perhaps the easiest element of the marketing program to adjust; product features, channels, and even promotion take more time.

36p leslienguyen 23-11-2010 119 12   Download