Price and promotion

Part 2 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: how customers are served in BRICS; entertainment & leisure marketing; selling and consuming; understanding tourism/tourist behavior; product, pricing, and channel strategies; electronic and interactive marketing; engaging students – the importance of subject matter; promotional strategies; socially responsible marketing;...

210p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Standing room only: Marketing insights for engaging performing arts audiences" provides readers with contents including: managing location, capacity, and ticketing systems; focusing on value and optimizing revenue through pricing strategies; identifying and capitalizing on brand identity; formulating communications strategies; delivering the message advertising, personal selling, sales promotion, public relations, and crisis management;...

216p giangmacvien 22-06-2024 2 1   Download

Ebook "Commodities pricing and the bulk trap: Learnings from industries at the forefront" takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable. In the first chapters the book explains what commodities are, and puts them into a historical perspective to promote an understanding of their production and its effects.

146p giangdongdinh 30-05-2024 2 2   Download

Fashion must have value and purpose and truly resonate to the consumer. Strong brands with consistent powerful messages can create loyalty and a sense of worth that transcends the burden of choice. Therefore, this study is carried out to identify the factors that influenced brand loyalty towards supply chain of Muslimas fashion (Hijabs) in Malaysia. Based on a review of the existing literature in a range of fields, this study proposes that brand loyalty indicates the importance of brand name, product quality, price, store environment, promotion, service quality and style.

7p longtimenosee10 26-04-2024 3 1   Download

This research includes associative research that connects two or more variables, namely the independent variable (Product, Price, Distribution, Promotion) and the dependent variable (Purchasing Decision).The population in this study were consumers in the Palembang region. The sampling technique is the accidental sampling technique. The number of samples taken 100 respondents. The data needed is primary data while the method of data collection uses the questionnaire method. The analysis technique used is multiple linear regression, f test and t test.

7p longtimenosee10 26-04-2024 3 1   Download

"Study of supply chain strategy for achieving sustainable transport near National Park, Jerantut, Pahang, Malaysia" suggested that public transport facilities must be upgraded with better roads and better bus stops. Payment methods and tickets’ price is merely not a big issue for National Park. For promoting a sustainability issue, the National Park required more enhancements, not just the bus, the roads around also must be facilitated with more ecofriendly infrastructures to promote walking and cycling.

15p longtimenosee07 29-03-2024 5 1   Download

Ebook Principles of marketing (14th ed): Part 2 includes contents: New product development and product life-cycle strategies, pricing strategies, retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace,... and other contents.

374p longtimenosee03 30-01-2024 13 3   Download

Ebook Global marketing (Fourth edition): Part 2 includes contents: Global product strategies, pricing for international and global markets, managing global distribution channels, global promotion strategies, managing global advertising, organizing for global marketing,... and other contents.

270p longtimenosee03 30-01-2024 11 3   Download

Ebook International marketing (Fourth edition): Part 2 includes contents: Product decisions for international markets, marketing industrial products and business services, international distribution and retailing, pricing for international markets, international promotion and advertising... and other contents.

389p longtimenosee03 30-01-2024 7 3   Download

Ebook Android™ apps marketing: Secrets to selling your android app – Part 2 includes contents: Chapter 10 pricing your app, chapter 11 conducting an app pricing analysis, chapter 12 selling value over price, chapter 13 breaking into the android market top paid apps, chapter 14 level the playing field with a free app, chapter 15 the app pricing rollercoaster, chapter 16 app promotions and cross-selling, chapter 17 using android analytics, chapter 18 why have a marketing plan? chapter 19 components of an app marketing plan, chapter 20 marketing essentials, chapter 21 twenty-five essential and...

154p haojiubujain08 01-11-2023 11 4   Download

Ebook "Strategic marketing management (8th edition)" outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.

307p tichhythan 17-08-2023 14 9   Download

Ebook Advanced diploma in business management: Strategic marketing management – Part 2 includes contents: Study unit 8 marketing planning; study unit 9 marketing implementation and control; study unit 10 product management and development; study unit 11 branding and brand management; study unit 12 the promotional mix; study unit 13 direct marketing; study unit 14 distribution channel management; study unit 15 pricing policies and price setting.

258p haojiubujain03 04-08-2023 13 7   Download

Ebook Strategic marketing management: Part 2 includes contents: Chapter 9 marketing implementation; chapter 10 product management and development; chapter 11 the management of services and not-for-profit marketing; chapter 12 branding and brand management; chapter 13 the promotional mix; chapter 14 pricing and distribution; chapter 15 direct marketing; chapter 16 the application of strategic marketing to various business contexts; chapter 17 measuring, managing and controlling strategic marketing; chapter 18 e-marketing and new media.

258p haojiubujain03 04-08-2023 19 8   Download

Part 2 book "Business marketing management b2b" includes content: E-Commerce strategies for business markets; supply chain management, pricing strategy for business markets; business marketing communications; advertising and sales promotion business marketing communications; managing the personal selling function; business marketing communications; managing the personal selling function.

332p oursky01 24-07-2023 10 6   Download

presents the following content: Chapter 1 entrepreneurs: the driving force behind small business, chapter 2 strategic management and the entrepreneur, chapter 3 choosing a form of ownership, chapter 4 franchising and the entrepreneur, chapter 5 buying an existing business, chapter 6 conducting a feasibility analysis and crafting a winning business plan, chapter 7 creating a solid financial plan, chapter 8 managing cash flow, chapter 9 building a guerrilla marketing plan, chapter 10 creative use of advertising and promotion, chapter 11 pricing and credit strategies, chapter 12 global marketi...

467p haojiubujain03 24-07-2023 12 5   Download

This article uses a meathical approach to study documents on the experiences of countries such as USA, Russia, China, Singapore ... in the planning of financial policies that support and promote individual economic development. The author has pointed out the financial support in countries including direct support from the state budget and indirect support in the form of tax incentives, credit assistance.

14p nhanchienthien 25-07-2023 7 3   Download

The purpose of the transfer pricing is to minimize the obligation to pay taxes within the enterprises, businesses to maximize profits based on preferential policies or tax differences between regions and countries. The progression of international integration promotes the rapid development of nations, but also presents new challenges, especially the fight against budget deficits. Transfer pricing is not only a form of large budget deficits but also distorts the business environment, creating inequitable competition among economic actors and containing many other risks.

12p nhanchienthien 25-07-2023 4 4   Download

Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2 includes contents: Chapter 7: Understanding local customers; Chapter 8: Local marketing in mature markets; Chapter 9: Local marketing in new growth markets; Chapter 10: Local marketing in emerging markets; Chapter 11: Global marketing strategy; Chapter 12: Global products and services; Chapter 13: Global branding; Chapter 14: Global pricing; Chapter 15: Global distribution; Chapter 16: Global advertising; Chapter 17: Global promotion, e-commerce, and personal selling; Chapter 18: Organizing ...

465p haojiubujain02 03-07-2023 7 6   Download

Ebook Global marketing (Seventh edition): Part 2 includes contents: Chapter 10 brand and product decisions in global marketing; chapter 11 pricing decisions; chapter 12 global marketing channels and physical distribution; chapter 13 global marketing communications decisions I: Advertising and public relations; Chapter 14 Global marketing communications decisions II: Sales promotion, personal selling, and special forms of marketing communication.

285p haojiubujain01 03-07-2023 10 5   Download

Ebook Marketing management (13th ed): Part 2 includes contents: Chapter 12 - Setting product strategy; Chapter 13 - Designing and managing services; Chapter 14 - Developing pricing strategies and programs; Chapter 15 - Designing and managing integrated marketing channels; Chapter 16 - Managing retailing, wholesaling, and logistics; Chapter 17 - Designing and managing integrated marketing communications; Chapter 18 - Managing mass communications; advertising, sales promotions, events, and public relations; Chapter 19 - Managing personal communications - direct and interactive marketing and p...

370p haojiubujain01 03-07-2023 4 2   Download