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Product purchase
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This study aims to examine the impact of central and peripheral cues of Online Consumer Review (OCR) (including accuracy, completeness, timeliness, consistency, quantity, product ratings, and visual cues) toward purchase intention based on Elaboration Likelihood Model (ELM) and the mediating role of attitude.
22p
vialicene
02-07-2024
2
0
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Part 2 of ebook "Wine positioning: A handbook with 30 case studies of wine brands and wine regions in the world" provides readers with contents including: appellations and wine brands and case studies; the world of appellations; the world of brands; conclusion; the issue of proximity; the future positioning of products;...
103p
giangmacvien
22-06-2024
2
1
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Ebook "Islamic marketing: Understanding the socio-economic, cultural, and politico-legal environment" analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets.
271p
giangdongdinh
30-05-2024
8
2
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Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with bottom-line results, and align the organization - including marketing - with common benchmarks that ensure that customers repeat purchase. It also illustrates how organizations can do business on customer terms - the one competitive differentiator that cannot be duplicated in today's consumer economy.
225p
vimeyers
29-05-2024
2
2
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Ebook "Global energy economics and climate protection report 2009" figures for gross domestic product adjusted for purchasing power. In addition to the new assessment of various developing and emerging nations, the considerable downgrading of the mean purchasing power of China and India is of particular significance.
96p
giangdongdinh
28-05-2024
3
1
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According to Hayashi et al. (2014), delivery service significantly affects the success of online shopping. Today, the quality of life is enhanced and personalized, consumer demand for saving time and upgrading shopping facilities through online purchases of ever-expanding food products, so the satisfaction of customers buying food with last-mile delivery service on e-commerce platforms in Vietnam becomes an important issue that businesses should focus on.
6p
zizaybay1101
09-05-2024
9
2
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Domestic consumption of nutritional products and food supplements are on the rise. This is due to the fact that consumers have become more affluent and aware of their health. Edible bird’s nest (EBN) is used as a health supplement for medicinal benefits to improve health quality. However, issues such as contamination and counterfeit EBN have caused fluctuation of the product’s price over time and consumers are slowly shunning away from consuming EBN products.
6p
longtimenosee10
26-04-2024
2
1
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This research includes associative research that connects two or more variables, namely the independent variable (Product, Price, Distribution, Promotion) and the dependent variable (Purchasing Decision).The population in this study were consumers in the Palembang region. The sampling technique is the accidental sampling technique. The number of samples taken 100 respondents. The data needed is primary data while the method of data collection uses the questionnaire method. The analysis technique used is multiple linear regression, f test and t test.
7p
longtimenosee10
26-04-2024
3
1
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This study aims to identify the determinants that influence the repurchase intention towards counterfeit products among consumers’ using the Theory of Planned Behaviour (TPB) framework. Data was collected via questionnaire from 114 consumers’ based in Penang, Malaysia. The final results indicate that attitude, perceived behavioural control, product involvement and brand image are crucial determinants affecting purchase intention towards counterfeit products.
9p
longtimenosee10
26-04-2024
3
1
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Supplier selection criteria are of importance in supplier selection because of their impact on the input materials and production progress of purchasers. However, there is a dearth of researches on a well-designed and validated questionnaire, from which practitioners or researchers are able to execute an official survey in large scope to assess supplier selection criteria for textile and apparel sector in general and for Vietnamese textile and apparel industry in particular.
8p
longtimenosee10
26-04-2024
1
1
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The most preferred product branding behavior by local customers and local product is equivalent competitive standing for local and foreign products. Basically, well-known brands are likely to be purchased rather than those that are unknown. People often trust what they know and distrust, or, at the very least, feel suspicious with unknown brands.
5p
longtimenosee10
26-04-2024
1
1
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This study aims to determine the effect of subjective norm, halal awareness, and behavioural control on purchase intention in halal food products for Muslim students in non-Islamic countries. This research is a survey research using a questionnaire as an instrument, distributed to respondents all over Europe.
7p
longtimenosee10
26-04-2024
1
1
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In this paper a smart configuration of the agent-based system for multiproduct dyadic supplier selection is proposed. The objective is to select suppliers for multiple products simultaneously in a vertical collaboration context between the supply chain dyad and the suppliers. Therefore, the novelty is involving the customer of the purchasing company and considering its preferences.
10p
longtimenosee10
26-04-2024
1
1
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In this paper, a dynamic multi-product multi-period lot sizing with supplier selection problem (DLSSP) with quantity discount, expiry dates, and budget availability is presented. Demand of products for each period are independent and known. The cost consists of ordering, purchasing, transportation, expiry, holding, and interest charge.
12p
longtimenosee10
26-04-2024
3
1
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In this paper, on the basis of partial elasticity coefficients, it is empirically revealed that the greatest influence on the gross regional product is exerted by investments in fixed capital, in contrast to the costs of technological innovations.
5p
longtimenosee09
08-04-2024
2
1
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This study aims to examine the role of advertising, perceived value, and social influence in purchasing managements on cosmetic products. The data used in this research was obtained from questionnaires. The research model was tested quantitatively through a field survey of 257 Hasanuddin university students using multiple linear regression analysis with SPSS 23 (Statistical Product and Service Solutions).
9p
longtimenosee09
08-04-2024
4
1
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In addition, 70% of production costs are related to the purchase of goods and services. Therefore, selecting and determining the most suitable supplier is an important issue in the supply chain. One of the problems of the Kavir Steel Industry And the purpose of this research is to solve this problem in the industry, which is possible through library studies and field study in the industry through the questionnaire .In this project, we have tried to evaluate the 20 selected components, which will determine at the end of the project what are the most important factors in the Kavir steel complex.
8p
longtimenosee09
08-04-2024
5
2
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The objective of this study is to observe the influence of two social factors including informative and normative susceptibility which is related to consumers’ attitude and consumers’ purchasing intention of counterfeit products.
6p
longtimenosee07
29-03-2024
4
2
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In the current momentum of economic development, insurance increasingly demonstrates its essential role in socio-economic life. The critical part of insurance is financial service and social security mechanisms in the national economy. The life insurance product is a necessary product with both mental and physical value. Therefore, understanding life insurance’s meaning and benefits help customers have a positive outlook on life. Thus, the paper objective determines the factors affecting the decision to purchase life insurance products in Vietnam.
10p
longtimenosee07
29-03-2024
6
1
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This study aimed to analyse the effect of switching cost and product return management on re-purchase intent with customer satisfaction and customer value playing as moderating variables. Company A, a wholesaler that operates in the construction building material business in East Java was selected as the case study object for examining the relationships among the measured concepts. The survey was completed in three cities in which 200 retail stores of Company A’s customers are located.
10p
longtimenosee07
29-03-2024
3
2
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