Promotion and marketing in tourism

Part 2 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: how customers are served in BRICS; entertainment & leisure marketing; selling and consuming; understanding tourism/tourist behavior; product, pricing, and channel strategies; electronic and interactive marketing; engaging students – the importance of subject matter; promotional strategies; socially responsible marketing;...

210p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Restoring tourism destinations in crisis: A strategic marketing approach" provides readers with contents including: defining tourism destinations in crisis; managing the recovery and restoration of destinations in crisis; terrorism and political violence; promotion of tourism during an ongoing crisis;...

167p thamnhuocgiai 24-09-2023 5 2   Download

Based on the criteria for the development of tourism product scale and infrastructure; improving the quality of tourism products in proportion to the price policy; marketing and promoting products of tourism businesses; providing tourism products to customers, the paper analyzed the current situation of tourism product development of tourism businesses in the North Central of Vietnam.

10p vistarlord 15-06-2023 3 2   Download

Continued part 1, part 2 of ebook "Going international: English for Tourism" provide readers with content about: travel by road and rail; additional arrangements; tickets, reservations, and insurance; tourist information; guiding; booking a guide; promotion and marketing in tourism; holiday types and market segments; developments in tourism; responsibility in the tourism industry; predicting future trends in tourism;...

114p damtuyetha 16-02-2023 11 9   Download

Ebook "Going international: English for Tourism (Teacher's resource book)" provide readers with content about: the history and development of tourism; the organization and structure of tourism; tour operation; air travel; travel by sea and river cruises and ferries; travel by road and rail; tickets, reservations, and insurance; tourist information;...

98p damtuyetha 16-02-2023 59 23   Download

In this sense, the role of the current holders of the tourist offer as well as the tourist boards participating in its unification and promotion on the international tourist market is important. By a survey, and for the purpose of scientific value of the paper, the authors further investigated the opinion and views of the citizens of the town of Opatija on the present situation and management of the tourist offer.

9p inception36 30-11-2021 18 1   Download

The objective of this study is to propose some solutions to improve visitors’ satisfaction to Phu Quoc Island. The data of the study were collected from domestic and foreign tourists to the island. In the research, descriptive statistical methods, Cronbach Alpha reliability coefficient, factor analysis and regression analysis are used. The results show the positive points to be promoted and the negative points to be overcome then the researchers propose solutions to improve the satisfaction levels of visitors when experiencing tourist services in Phu Quoc in the future.

7p huyetthienthan 23-11-2021 20 5   Download

This study applies the text-mining methodology, aims to explore how urban image formed with which destination brand personalities. Based on online reviews retrieved from TripAdvisor, 12 traits related to four dimensions of Danang brand personalities is explored. These dimensions are sincerity, excitement, competence, and sophistication. The results show that excitement and competence are dominant personalities of Danang urban heritage image with the coverages are 6.31% and 2.86%, respectively. Some implications for city image promotion and further research also are suggested.

11p huyetthienthan 23-11-2021 14 4   Download

This project is implemented with the goal of building and selecting local marketing strategies to promote tourism development in Can Tho city.

33p gaocaolon12 14-06-2021 26 4   Download

The case of Shammakh in Jabal al-Shara of southern Jordan has shed new light on the settlement process in the region; this paper discusses settlement history, settlement process and abandonment reasons as well as the traditional crafts of the village. These crafts will be of cultural; artistic and economic value if they are promoted as part of tourism marketing for the area in which they were discovered, especially given the popularity of environmental tourism.

14p guestgreat 16-05-2019 23 1   Download

Information Communication Technologies and City Marketing.City marketing (related to city branding) is the promotion of a city, or a district within it, with the aim of encouraging certain activities to take place there It is used to alter the external perceptions of a city in order to encourage tourism, attract inward migration of residents, or enable business relocation. A significant feature of city marketing is the development of new landmark, or 'flagship', buildings and structures.

438p ngocuyen 15-07-2009 369 170   Download