Promotional planning

Part 1 of ebook "Strategic management in construction (Second edition)" provides readers with contents including: techniques for the strategic planner; portfolio management, delphi techniques and scenarios; marketing and promotional strategies in construction; a synthesis of strategic management in construction; strategic management in the construction industry; entry and exit barriers exist in an industry; core business, core competencies and distinctive capabilities;...

96p mothoiphong 28-06-2024 2 1   Download

The conceptual typology and mapping tool aims to raise the quality of future research and promote clear thinking about the nature and purpose of interventions, In doing so it aims to support future research and practice in planning interventions to improve the mental health and wellbeing of doctors.

11p vishanshan 27-06-2024 1 1   Download

The book begins by tracing the history of American government-university-industry partnerships that have promoted economic development. In succeeding chapters, well-known scholars focus on linkages in different domains such as: technology transfer, innovation networks, brain drain, cluster-based planning, and manufacturing.

265p vimeyers 29-05-2024 5 2   Download

Ebook The rules of work: a definitive code for personal success presents the following content: Part I: walk your talk, part II: know that you’re being judged at all times, part III: have a plan, part IV: if you can’t say anything nice—shut up, part V: look after yourself, part VI: blend in, part VII: act one step ahead, part VIII: cultivate diplomacy, part IX: know the system and milk it, part X: handle the opposition.

273p zizaybay1103 29-05-2024 4 2   Download

Mathematics teachers’ instructional strategies lack in-depth knowledge of algebraic systems and hold misconceptions about solving two algebraic equations simultaneously. This study aimed to gain an in-depth analysis of teachers’ knowledge and perceptions about the promotion of conceptual learning and effective teaching of algebraic equations.

14p viarnault 25-04-2024 2 1   Download

The paper aims to learn about renewable energy in the structure of the electricity industry in the world and in Vietnam. The transfer of structure in recent years and the position of renewable energy in the revised power master plan VII and orientation in the power master plan VIII will be submitted to the Government.

6p viohoyo 25-04-2024 4 2   Download

Part 1 book "Community/Public health nursing - Promoting the health of populations" includes content: Health - A community view, thinking upstream - Nursing theories and population focused nursing practice, historical factors - Community health nursing in context, health promotion and risk reduction, epidemiology, community assessment, community health planning, implementation and evaluation, community health education, case management.

589p muasambanhan08 01-03-2024 6 1   Download

Ebook "Regreening the bare hills: Tropical forest restoration in the Asia-Pacific region" represents a valuable resource for reforestation managers and policy makers wishing to promote these new silvicultural approaches, as well as for conservationists, development experts and researchers with an interest in forest restoration. Combining a theoretical-research perspective with practical aspects of restoration, the book will be equally valuable to practitioners and academics, while the lessons drawn from these discussions will have relevance elsewhere throughout the tropics.

560p tachieuhoa 28-01-2024 3 2   Download

Ebook Android™ apps marketing: Secrets to selling your android app – Part 2 includes contents: Chapter 10 pricing your app, chapter 11 conducting an app pricing analysis, chapter 12 selling value over price, chapter 13 breaking into the android market top paid apps, chapter 14 level the playing field with a free app, chapter 15 the app pricing rollercoaster, chapter 16 app promotions and cross-selling, chapter 17 using android analytics, chapter 18 why have a marketing plan? chapter 19 components of an app marketing plan, chapter 20 marketing essentials, chapter 21 twenty-five essential and...

154p haojiubujain08 01-11-2023 11 4   Download

Continued part 1, part 2 of ebook "Developing a dream destination: Tourism and tourism policy planning in Hawaii" provides readers with contents including: Chapter Five - Tourism promotion, the Hawaii convention center, and the Hawaii tourism authority; Chapter Six - Protecting Hawaii natural environment; Chapter Seven - Improving waikiki; Chapter Eight - The neighbor islands; Chapter Nine - Lessons from Hawaii experience;...

154p hanlinhchi 29-08-2023 3 2   Download

Continued part 1, part 2 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: learning about media costs; general characteristics of media; evaluating media vehicles; video media, audio media, print media, out-of-home media; search engine marketing; online display advertising; sales promotion; perspectives on international and global media planning; preparing a communication plan; media and campaign measurement;...

221p hanlinhchi 28-08-2023 8 6   Download

Ebook "Advertising, promotion, and other aspects of Integrated marketing communications (Ninth edition)" discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more.

754p tichhythan 17-08-2023 12 8   Download

Ebook "Strategic integrated marketing communication: Theory and practice" is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to pursue IMC budgets- i.e. the share of the internal pie is more important than the external impact.

323p tichhythan 17-08-2023 11 8   Download

Ebook Advanced diploma in business management: Strategic marketing management – Part 2 includes contents: Study unit 8 marketing planning; study unit 9 marketing implementation and control; study unit 10 product management and development; study unit 11 branding and brand management; study unit 12 the promotional mix; study unit 13 direct marketing; study unit 14 distribution channel management; study unit 15 pricing policies and price setting.

258p haojiubujain03 04-08-2023 13 7   Download

Ebook The talent management handbook: Creating organizational excellence by identifying, developing, and promoting your best people - Part 1 includes contents: Part I Introducing a talent management system; Part II Developing the building blocks of talent management: competencies, performance management, career track planning; Part III Talent planning.

288p haojiubujain03 04-08-2023 7 5   Download

Ebook The talent management handbook: Creating organizational excellence by identifying, developing, and promoting your best people - Part 2 includes contents: Part IV Building diversity into your succession plan; Part V Coaching, training, and development; Part VI Using compensation to implement a talent management plan; Part VII Using information technology to support a talent management system.

178p haojiubujain03 04-08-2023 10 6   Download

presents the following content: Chapter 1 entrepreneurs: the driving force behind small business, chapter 2 strategic management and the entrepreneur, chapter 3 choosing a form of ownership, chapter 4 franchising and the entrepreneur, chapter 5 buying an existing business, chapter 6 conducting a feasibility analysis and crafting a winning business plan, chapter 7 creating a solid financial plan, chapter 8 managing cash flow, chapter 9 building a guerrilla marketing plan, chapter 10 creative use of advertising and promotion, chapter 11 pricing and credit strategies, chapter 12 global marketi...

467p haojiubujain03 24-07-2023 12 5   Download

This article uses a meathical approach to study documents on the experiences of countries such as USA, Russia, China, Singapore ... in the planning of financial policies that support and promote individual economic development. The author has pointed out the financial support in countries including direct support from the state budget and indirect support in the form of tax incentives, credit assistance.

14p nhanchienthien 25-07-2023 7 3   Download

Ebook Marketing, planning and strategy (6th edition): Part 2 presents the following content: Chapter 17 - Promotion Strategies; Chapter 18 - Global market strategies; Chapter 19 - The Gillette Company (A); Chapter 20 - The Gillette Company (B); Chapter 21 - Dell Computer Corporation; Chapter 22 - Kodak vs. Fuji; Chapter 23 – Loblaws; Chapter 24 – CIBC; Chapter 25 - The Nottoway Plantation, Restaurant, and Inn: The White Castle of Louisiana; Chapter 26 – Farggi; Chapter 27 - Lever Brothers' Introduction of Snuggle Fabric Softener;…

446p haojiubujain02 03-07-2023 5 4   Download

Ebook Active training: a handbook of techniques, designs, case examples, and tips – Part 2 presents the following content: Chapter 8: sequencing active training activities, chapter 9: planning active training programs, chapter 10: blending technology into active training, chapter 11: beginning an active training program, chapter 12: gaining leadership of the training group, chapter 13: giving presentations and leading discussions, chapter 14: facilitating structured activities and promoting team learning, chapter 15: concluding an active training program, chapter 16: providing for back-on-t...

191p runthenight05 30-01-2023 5 2   Download