Push versus pull strategy

Principles of marketing: Lecture 29 provide students with knowledge about: marketing channels for consumer goods; marketing channels for business goods; channel design decisions; logistic management; push versus pull strategy;... Please refer to this lesson for details!

48p hanlamcoman 26-11-2022 12 7   Download

Lecture Principles of Marketing: Lesson 29. After completing this section, you will understand the knowledge about logistic management, push versus pull strategy. Companies must decide on the best way to store, handle, and move their products and services from points of origin to points of consumption.

48p bachtudu 30-09-2021 19 4   Download