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Reinterpreting the internet

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  • In the 1990s, leading experts, politicians, public officials, business leaders and journalists predicted that the internet would transform the world. 1 The internet would revolutionise, we were told, the organisation of business, and lead to a surge of prosperity (Gates 1995). 2 It would inaugurate a new era of cultural democracy in which sovereign users–later dubbed ‘prosumers’–would call the shots, and old media leviathans would decay and die (Negroponte 1996).

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