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  • By researching the literaturemethod, the authors review the experiences of green economic development in some countries around the world, analysing actual stituation of green economic development in Vietnam. From that, the authors suggest some policy implications related to completing the legal framework, implementing policies to support green economic development, investing in resource development, etc.

    pdf18p toduongg 24-08-2024 3 2   Download

  • Lectures "Marketing management - Chapter 4: Conducting marketing research" provides students with the knowledge: What constitutes good marketing research, what are the best metrics for measuring marketing productivity, how can marketers assess their return on investment of marketing expenditures. Invite you to refer to the disclosures.

    pdf48p doinhugiobay_13 26-01-2016 92 7   Download

  • Lectures "Marketing management - Chapter 5: Creating long term loyalty relationships" provides students with the knowledge: What are customer value, satisfaction, and loyalty, and how can companies deliver them; what is the lifetime value of customers, and how can marketers maximize it;... Invite you to refer to the disclosures.

    pdf21p doinhugiobay_13 26-01-2016 94 6   Download

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