Role of packaging

- Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging can be described as a coordinated system Many companies conduct extensive research on color schemes, designs and types of product packaging that is the most appealing to its intended consumers.

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Changing market dynamics has led to Consumerization of Indian Automobile Industry posing innumerable challenges for the car manufacturers. The demand in the industry today is not just for a car as a product but a bundled “experience package.”

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The most important result of the study was the necessity to evaluate the fundamental competencies; periodically then continuously in order to alter the imperative assets which are the pillars of core competencies including the requirements and conditions regarding strategic thinking and leadership competencies.

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