Scholarly research

This research adds to the knowledge of the relationship between brand attitude and brand awareness of Vietnamese consumers in Music Video (MV) marketing. From this work, scholars and marketers can gain better insights into their marketing strategies to create a compelling music video marketing campaign in Vietnam.

17p vialicene 02-07-2024 0 0   Download

The qualitative and quantitative analysis methods have been applied, together with the documents, the result of research works of previous scholars, and results from the questionnaires obtained from 100 students (course 2021-2025) who have studied the subject of Intercultural Communication at the Faculty of English for the academic year 2022-2023.

9p viwalton 02-07-2024 2 1   Download

Ebook "Perspectives on public relations historiography and historical theorization: Other voices" is dedicated to my wife, Jenny, who has endured three decades of my practice and research in public relations, and to the scholars and practitioners who have embraced and contributed so much to the International History of Public Relations Conference.

130p giangmacvien 22-06-2024 1 1   Download

The following sections provide more information about the IFRS Sustainability Disclosure Standards developed by ISSB and the European Sustainability Reporting Standards (ESRS) developed by the EFRAG, while the final section propose a research agenda for accounting and finance scholar based on such sustainability standardisation context.

9p leminhvu111 07-06-2024 1 0   Download

Ebook "Advances in advertising research - Vol. VI: The digital, the classic, the subtle, and the alternative" provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters.

400p giangdongdinh 30-05-2024 4 2   Download

Ebook "Higher education consumer choice" provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage.

144p giangdongdinh 30-05-2024 4 2   Download

This volume will be of value to research investigators and practitioners within the behavioral sciences and medicine. Critical and comprehensive reviews of the assessment, treatment, and prevention of medical disorders are provided. Thus, the volume will be especially useful for teaching purposes both within medical and university settings and will serve as a source ebook for scholars and practitioners.

518p vimeyers 29-05-2024 2 1   Download

"Advances in management accounting" (AIMA) publishes well-developed articles on a variety of current topics in management accounting that are relevant to researchers in both practice and academe. As one of the premier management accounting research journals, "AIMA" is well poised to meet the needs of management accounting scholars.

347p vimeyers 29-05-2024 6 2   Download

Ebook Handbook of management accounting research, Volume 1 sets the context for both Handbooks, with three chapters outlining the historical development of management accounting as a discipline and as a practice in three broad geographic settings. The bulk of the first volume then draws together a series of contributions that analyse the scholarly literature in terms of distinct intellectual and theoretical social science perspectives.

561p vimeyers 29-05-2024 5 2   Download

In this, the second volume of the Handbook of Research in Entrepreneurship Education, leading international scholars highlight the unique characteristics and rich variety of research in entrepreneurship education. They adopt several different perspectives, focusing on key issues and significant developments in the field, and highlighting emergent new insights.

304p vimeyers 29-05-2024 3 2   Download

The Handbook of Research on Family Business provides a comprehensive first port of call for those wishing to survey progress in the theory and practice of family business research. In response to the extensive growth of family business as a topic of academic inquiry, the principal objective of the Handbook is to provide an authoritative and scholarly overview of current thinking in this multidisciplinary field.

652p vimeyers 29-05-2024 4 2   Download

Part 1 of ebook "Under construction: Working at the intersections of composition theory, research, and practice" provides readers with contents including: the research/theory/practice relationship; composing composition studies, scholarly publication and the practice of discipline; critiquing theories in practice; the dialogic function of composition pedagogy, negotiating between critical theory and public values;...

117p giangdongdinh 28-05-2024 6 2   Download

Ebook "Eutrophication: Causes, consequences and control (Volume 2)" provide complete information on the topic of eutrophication and its related areas. It can be a resourceful guide suited for scholars and researchers. Chapter 1 will give general information including definitions, drivers, environmental conditions, and the control measures of eutrophication. Chapter 2 highlights the changes in the delicate balance between seasonal, spatial, and littoral dynamics, and the resulting biogeochemical changes in the eutrophic water bodies.

264p giangdongdinh 28-05-2024 3 1   Download

Supply chain management has taken attention of research scholars and emerging concept of greening supply chain activities in response to environmental concerns and social sustainable performance. The study aims to determine the relationship between supply chain integration and sustainable performance of automotive industry of Thailand. The study aims to determine the relationship between supplier integration, customer integration, and technological integration to determine sustainable social performance.

12p longtimenosee10 26-04-2024 1 1   Download

In the study, which is configured by using the case study design as one of the qualitative research methods, the related theses are obtained from the database of the Council of Higher Education Thesis Center in Turkey, whereas the related articles are provided through article archives of the National Academic Network and Google Scholar website.

14p viarnault 25-04-2024 1 1   Download

The concept of low carbon education is one solution to provide knowledge to students related to low carbon behavior. The purpose of this paper is providing an extensive bibliometric literature review on 'low carbon education'. Articles found by Publishing or Perish (PoP) software with the Google Scholar database.

11p viarnault 25-04-2024 4 2   Download

Each child has a different personality type of tendency. Personality type is closely related to emotional intelligence. Through this study, we report the analysis results of the effects of personality type tendencies and the application of learning strategies in controlling the emotional intelligence of elementary school students.

11p viarnault 25-04-2024 3 1   Download

The worldwide pandemic Coronavirus disease, affected every aspect of people’s lives due to being locked at their homes, therefore many difficulties began to appear, especially in education. Scholars were the leading group that has been affected the most due to the online lessons that began from one day to another, without any kind of previous training specifically in these types of contexts at home.

9p viarnault 25-04-2024 3 1   Download

Despite receiving increasing attention from mathematics education scholars, there has not yet been any overall understanding of the current state of realistic mathematics education (RME). To address this gap, this study aims to provide a review of 288 studies on realistic mathematics education from the Scopus database between 1972 and 2019.

17p viarnault 25-04-2024 2 2   Download

This study provides a panoramic view of the trajectory of teacher well-being research, shedding light on the interplay between global events and scholarly responses. It highlights nations' evolving roles in shaping this discourse, acknowledging established influences while recognizing the contributions emerging from voices in the field.

23p viarnault 25-04-2024 2 1   Download