Segmentation of the market

Part 2 of ebook "Retirement portfolios: Theory, construction, and management" provides readers with contents including: managing portfolios for retirement income; rebalancing retirement income portfolios; active risk management for retirement income portfolios; making it happen; the transition phase; putting together the proposal; market segmentation; products and example portfolios; preparing your client for a retirement income portfolio;...

178p mothoiphong 28-06-2024 2 1   Download

Part 2 of ebook "Retirement portfolios workbook: Theory, construction, and management" provides readers with contents including: solutions of the importance of lifestyle flooring; flooring with capital markets products; building retirement income portfolios; creating allocations for constructing practical portfolios by age and lifestyle needs; rebalancing retirement income portfolios; active risk management for retirement income portfolios; the transition phase; putting together the proposal; market segmentation; products and example portfolios; preparing your client for a retirement income...

110p mothoiphong 28-06-2024 1 1   Download

Part 1 of ebook "The marketing challenge for industrial companies: Advanced concepts and practices" provides readers with contents including: the fight against corporate autism in industrial companies; misinterpreting customer orientation; a conceptual framework for understanding technical products; exploring industrial markets; industrial market segmentation; industrial product design and development;...

223p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Use of market data in the recruitment of high potentials: Segmentation and targeting in human resources in the pharmaceutical industry" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Review of the literature; Chapter 3 - Research design and methods;...

96p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Use of market data in the recruitment of high potentials: Segmentation and targeting in human resources in the pharmaceutical industry" provides readers with contents including: Chapter 4 - Findings and analysis; Chapter 5 - Conclusion, limitations, and recommendations;...

118p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Why marketing to women doesn’t work: Using market segmentation to understand consumer needs" provides readers with contents including: Chapter 6 - The bridge; Chapter 7 - Ansoff's growth matrix – in detail; Chapter 8 - The Problems–solutions TM framework; Chapter 9 - How to more effectively market to women; Chapter 10 - Masculine and feminine; Chapter 11 - Conclusions;...

120p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Standing room only: Marketing insights for engaging performing arts audiences" provides readers with contents including: the performing arts; the evolution and principles of marketing; understanding the performing arts market; exploring characteristics of current and potential performing arts attenders; planning strategy and applying the strategic marketing process; identifying market segments, selecting target markets, and positioning the offer; conducting and using marketing research;...

192p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Strategic marketing management: Planning, implementation and control (Third edition)" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Marketing auditing and the analysis of capability; Chapter 3 - Segmental, productivity and ratio analysis; Chapter 4 - Market and environmental analysis; Chapter 5 - Approaches to customer analysis; Chapter 6 - Approaches to competitor analysis; Chapter 7 - Missions and objectives; Chapter 8 - Market segmentation, targeting and positioning;...

439p giangmacvien 22-06-2024 4 1   Download

In ebook "Mind genomics: A guide to data-driven marketing strategy" the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them before one ever commits to an approach by knowing what is important to the people one is trying to influence.

129p giangmacvien 22-06-2024 3 1   Download

Ebook "Minority marketing: Research perspectives for the 1990s (Proceedings of the 1993 minority marketing congress)" provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior.

126p giangmacvien 22-06-2024 1 1   Download

Ebook "Scaling the tail: Managing profitable growth in emerging markets" presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

179p giangmacvien 22-06-2024 2 1   Download

So you want to be an index investor. Or perhaps you want to be a better index investor. This book is for you — but not for you and you alone. Even an index-investing agnostic has plenty of reason to read Index Investing For Dummies. You see, the lessons of index investing — lessons learned since the first index funds were introduced about 35 years ago — are extremely important to all investors.

364p zizaybay1104 29-05-2024 2 2   Download

Ebook "Global marketing strategy: An executive digest" has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix.

270p giangdongdinh 30-05-2024 4 2   Download

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.

285p vimeyers 29-05-2024 3 2   Download

Lecture "Principles of marketing: Chapter 4 - Market segmentation, targeting, positioning" provides students with content about: Market classificaiton; Market's needs; Market segmentation; Evaluating market segments; Types of targeting strategies;... Please refer to the detailed content of the lecture!

9p gaupanda031 20-05-2024 5 3   Download

In this analytical article the information of the construction market of Ukraine in the modern conditions of management is presented. Considered: macroeconomic conditions of market development in the segment of segment analysis, statistics on domestic and foreign markets and expectations of the development of the market of building materials in Ukraine.

11p longtimenosee10 26-04-2024 2 1   Download

Domestic consumption of nutritional products and food supplements are on the rise. This is due to the fact that consumers have become more affluent and aware of their health. Edible bird’s nest (EBN) is used as a health supplement for medicinal benefits to improve health quality. However, issues such as contamination and counterfeit EBN have caused fluctuation of the product’s price over time and consumers are slowly shunning away from consuming EBN products.

6p longtimenosee10 26-04-2024 2 1   Download

This study sought to evaluate the general wellness preferences of tourists in Jamaica as there is little information to support the body of knowledge on these tourists' wellness preferences in Jamaica and to successfully facilitate segmentation in the wellness tourism market. Jamaica has a naturally appealing environment however; performance in wellness tourism is not among its competitive strengths.

18p viohoyo 25-04-2024 5 1   Download

Based on the selected target segment, positioning was carried out based on three points of differentiation: the result for everyone, the simplicity and uniqueness of the methodology and the learning speed. Final positioning concept is formulated in the paper.

9p longtimenosee10 26-04-2024 3 1   Download

Continued part 1, part 2 of ebook "The Routledge companion to ethnic marketing" provides readers with contents including: globalization, religion and materialism; market segmentation and targeting; advertising; multicultural advertising and ethnic minority consumers; ethical and public policy issues in ethnic marketing;...

230p mocthanhdao0210 19-11-2023 4 1   Download